July 07, 2010 08:00 ET

SHOP.COM Debuts ShopCompanion

New Online Destination Dedicated to Store Reviews and Shopping Recommendations

MONTEREY, CA--(Marketwire - July 7, 2010) -  Bolstering the full buildout of its media network, SHOP.COM, the comparison shopping site for women, today announced the launch of ShopCompanion, a new Web destination offering store searches, City Guides, store reviews and product recommendations. ShopCompanion focuses as much on brick and mortar stores and traditional print catalogs as online merchants. Search results are built around store listings where customers can quickly and conveniently find the products they want or do research on items of interest.

The newly-branded ShopCompanion provides enhanced functionality of an earlier site called CatalogLink®, combined with multiple new features, including editor and customer reviews on both online and brick and mortar stores; a new stores blog; and city guides for top U.S. shopping cities. 

"Adding ShopCompanion to our line-up of online shopping destinations gives our customers another point of entry into our content network," said Ken Goldstein, Chairman and CEO of SHOP.COM. "It's the perfect complement to our namesake hub, SHOP.COM, which maintains a comparison shopping product focus, and The Shopping Vine, our lifestyle blog that keeps pace with trends and editorial insights. The third point of the triangle was always a place to celebrate the stores themselves, and with ShopCompanion we now have just that."

ShopCompanion connects shoppers with more than 19,000 physical stores in categories ranging from all things Baby to Toys and Games, and from Beauty and Clothing to Home and Outdoor Living. The site also features a store-focused blog, providing readers with the latest store news, sales, promotions, and more. The award-winning SHOP.COM now offers access to over 30 million products from more than 2,500 online stores organized in 28 categories. Shoppers who want to engage via social media channels can "Like" ShopCompanion on Facebook, follow on Twitter and subscribe to the site's blog.

ShopCompanion's new City Guide page is a comprehensive, editor-created resource that offers a directory of the best stores and shopping hot spots, including brand names retailers and boutiques. Currently, the site offers a featured city guide for the following eight cities: Atlanta, Chicago, Dallas, Los Angeles, New York, Phoenix, San Francisco and Seattle. Future plans for ShopCompanion enhancements include the following features:

  • Store locators by zip code
  • Integrated print catalog index
  • Editor's reviews
  • Messages from store owners
  • Updated sale data and promotions boards
  • Mobile functionality

"By connecting shoppers with all their favorite brand name and specialty stores, ShopCompanion is destined to become every shopper's best friend," said Penny Varcoe, Project Lead for ShopCompanion. "ShopCompanion's store focus integrated with SHOP.COM's product focus means a compelling shopping experience that offers the best in selection and prices."


SHOP.COM is the comparison shopping engine that is designed to meet the specific shopping needs of women -- and the individual business needs of merchants. Leveraging the multi-merchant features of its patented OneCart® technology along with extensive partner store integration, SHOP.COM helps customers "Shop Smart, Save Big" and offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. The company also publishes ShopCompanion, a comprehensive directory of online and brick-and-mortar stores, as well as The Shopping Vine, a popular blog that serves as a resource for shoppers who want to "Get Caught Up" on the latest beauty, fashion, gadget, and home trends. SHOP.COM is a privately-held California-based company which also operates in the United Kingdom. For more information, please visit www.SHOP.COM/corporate.

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