SOURCE: SHOP.COM

SHOP.COM

September 22, 2009 10:17 ET

SHOP.COM™ Expands Online Community of Merchants and Shoppers

'SHOP•COMmunity' Initiatives Enhance Social Media Tools, Interactive Content Features and More Contests for Holiday Shopping Season

LAS VEGAS, NV--(Marketwire - September 22, 2009) - Continuing to lead social media strategies among online retailers, SHOP.COM, the comparison shopping site designed for women aged 35 to 54, is at the Shop.org Annual Summit previewing its latest social media tools and site offerings timed for the Q4 retail season.

SHOP.COM's new Facebook Connect feature enables shoppers to share product details, fun contests, price alerts for hot items and other shopping elements with Facebook friends. Further leveraging the power of Facebook, SHOP.COM will soon launch a contest that offers $100 shopping sprees weekly to new fans of SHOP.COM. All of SHOP.COM's social networking applications, including Twitter, Facebook, The Shopping Vine and other blog links will soon appear on one integrated "SHOP.COMmunity" Homepage.

"In our mission to constantly improve the online shopping experience, especially for women 35-plus who have particular demands as busy moms, SHOP.COM knows that social media channels and compelling site features are essential in serving our core customer," said Mondy Beller, Senior Vice President, Marketing for SHOP.COM. "We recognize that shoppers want the ability to network with other like-minded individuals and experts to help them make shopping decisions, as well as functional tools to save them time and money, and opportunities to be delighted by contests and giveaways."

Following is a preview of additional ways that SHOP.COM plans to bolster its engagement of female shoppers online:

-- Product Comments and Reviews - Shoppers will have the ability to write comments and reviews on any page of the site, including product pages, search results pages, editorial pages, and more. During the month of October, SHOP.COM users who submit a product review will be entered to win a $100 SHOP.COM shopping spree in the site's upcoming "Review and Win! Contest."

-- SHOP.COM Q&A Shoppers Forum - Shoppers seeking advice and help on a purchasing decision will have the ability to pose shopping-related questions to SHOP.COM's expert editors in areas including Beauty, Clothing, Electronics and Home, as well as to other shoppers.

-- Shopping Lists Feature - Shoppers will be able to add products to shopping lists that they create to keep track of their favorites, make birthday or other gift-giving lists, etc.

-- Enhanced musicSHOP and Download Store - SHOP.COM's popular musicSHOP allows shoppers to download music and listen to exclusive song selections in their entirety through a free Flash audio player while they shop on the site. Upcoming titles include Amy Hanaiali'I, George Strait, Sean Na'auao, Michael Buble, Mozart Complete Works (various artists), A Fine Frenzy, Roseanne Cash, Willie Nelson, Barbara Streisand, Lee Ann Womack, Harry Connick Jr., and more.

-- Special Holiday Jumpstart Bonus - A money-saving promotion will give early holiday shoppers using SHOP.COM a chance to get an extra 10 percent back on purchases from select merchants.

Enhanced Merchant Offerings

SHOP.COM has added several merchants to its flexible media model, which provides CPC (cost-per-click) and CPO (cost-per-order) programs. Some of the latest high profile merchants to sign on with SHOP.COM directly include:

-- Heels - shoe retailer

-- CB2 - housewares and furniture

-- Lacoste - high-end clothing, footware, perfume and more

-- Ann Taylor- women's apparel, shoes and accessories

-- Ann Taylor Loft - casual women's apparel, shoes and accessories

-- Lighting Universe - home lighting

-- Organize-it - home storage and organizing products

Additionally, over the past year, SHOP.COM has redesigned and repositioned, CatalogLink, an online resource for searching and browsing favorite online or brick and mortar stores. Enhancements to the site that are already underway include editorial content and a new blog known as "The Savvy Shopper," in addition to dedicated Facebook and Twitter pages. City guides, review and discussion boards will be among the site's new tools that will better serve the SHOP.COM community between merchants and customers.

SHOP.COM's Partner Store program allows customers to purchase directly from hundreds of linked stores. Through SHOP.COM's unique OneCart® Trusted Merchants program, customers can browse and purchase items using the site's OneCart®. SHOP.COM's current listings offer access to over 25 million products from more than 2,000 stores.

About SHOP.COM

SHOP.COM is the comparison shopping engine that is designed to meet the specific shopping needs of women -- and the individual business needs of merchants. Leveraging the multi-merchant features of its patented OneCart® technology along with extensive partner store integration, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with an office in the United Kingdom. For more information, visit the company's web site at www.SHOP.COM.

About CatalogLink

CatalogLink, operated by SHOP.COM, is an online destination for searching and browsing online and brick and mortar stores. CatalogLink connects shoppers to more than 19,000 stores that offer a vast selection at an attractive price.

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