May 11, 2010 08:00 ET

SHOP.COM™ Receives Notice of Allowance From U.S. Patent And Trademark Office for eGifts Personalized Gifting Service

MONTEREY, CA--(Marketwire - May 11, 2010) -  SHOP.COM, the comparison shopping site that is designed to meet the specific shopping needs of women, today announced that the United States Patent and Trademark Office has granted a Notice of Allowance for SHOP.COM's eGifts patent application. eGifts is an innovative gift-giving technology that allows consumers to send a personalized set of gift choices to a recipient. 

This first-of-its-kind gifting tool was created to make the act of gift-giving easy and fun, and to give recipients the gift of choice and virtually instant gratification. eGifts is the ideal gift-giving solution when, for instance, one doesn't know the recipient's address. It also solves common challenges to buying women's clothes, shoes and other apparel gifts -- it isn't necessary to know size or preferred color because the recipient makes the selections when he/she picks up the gift via email.

"This patent further expands our intellectual property portfolio," said Ken Goldstein, Chairman and Chief Executive Officer of SHOP.COM. "Pioneering innovation in e-commerce remains a key strategy for SHOP.COM as we continue to build momentum in creating a more personalized, community-focused online media network. We always want to advance comparison shopping to be more engaging, useful, and fun."

To use eGifts, SHOP.COM customers simply select any number of gift items from the wide selection of merchandise available through the site's patented universal shopping cart technology called OneCart®. Within minutes, SHOP.COM sends an email with the gift giver's personal message to the recipient announcing the eGift. That email announcement has a URL (link) taking the recipient to a special page on SHOP.COM that shows the gift (or multiple gift choices) that were selected especially for them by the gift giver. In addition to choosing where the gift is delivered, the recipient can also customize the gift according to size, color or any other relevant details.

For an easy way to shop, SHOP.COM offers eGifts suggestions that best suit the recipient, interest or occasion. For gadget lovers, suggested items range from the ION Audio LPDOCK to laptop accessories, such as the Laptop Coolers. Gift ideas for teens include a fashionable tunic dress and other teen clothing

"This Notice of Allowance helps to validate and reinforce SHOP.COM's commitment to develop novel features and site tools that result in the most compelling shopping experience on the Web," added Michael Smith, Senior Software Engineer for SHOP.COM and project lead for eGifts. "It is always exciting to dream up new ideas, push our technology platform, and see customers embrace creativity."

SHOP.COM is the comparison shopping engine that is designed to meet the specific shopping needs of women -- and the individual business needs of merchants. Leveraging the multi-merchant features of its patented OneCart® technology along with extensive partner store integration, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with an office in the United Kingdom. For more information, visit the company's web site at www.SHOP.COM.

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