March 16, 2010 10:19 ET

SHOP.COM™ Survey Shows Pragmatic Shoppers Motivated by Bargains, and Necessity This Spring

MONTEREY, CA--(Marketwire - March 16, 2010) -  What makes shoppers "spring" into action these days? According to a recent survey by SHOP.COM, the comparison shopping site for busy women, the majority will buy new spring fashions this year for practical reasons. More than one-half of women shop for spring items because of a real need to replace old, worn out pieces, while one-third want to take advantage of the deals offered by retailers. In fact, three out of four surveyed say they will hold off on any purchasing until spring clothes are marked down and red tags arise, even at the risk of falling behind trends.

Discounts, deals and special offers such as free shipping continue to resonate with shoppers as the economy and personal finances remain top-of-mind. More than 60 percent feel that in terms of the economy, it is still stormy out there, and while small indulgences are acceptable, big spending is not on the agenda. On average, shoppers will spend roughly between $100 and $249 on spring fashions this year. 

"With so many new styles hitting the runways, spring is the perfect time to find your inner fashionista and revamp your wardrobe," said Simona Supekar, Communications Manager for SHOP.COM. "With the help of SHOP.COM, finding the season's hottest items at affordable prices is simple and convenient. Bargain shopping has never been easier!"

Looks to Love this Spring
In order to beat the dreadful winter blues, an overwhelming 92 percent of women are "springing" into shopping action. Six out of ten think that spring beats out winter, summer and fall as the best time to get fashion-forward.

What are they buying? It's no surprise that women's clothes and shoes are among the desired merchandise for the spring season. Thirty-seven percent agree that denim and jeans are mandatory fashion items for any spring wardrobe, whether it be a denim skirt, jacket or pair of skinny jeans. One-quarter of those surveyed will find a chic, crisp white shirt to complete their collection as a versatile look that easily transforms from daywear to nightwear. Among other spring must-haves are the classic floral dress, shorts, beauty products and a wedge shoe.

SHOP.COM is the comparison shopping engine that is designed to meet the specific shopping needs of women -- and the individual business needs of merchants. Leveraging the multi-merchant features of its patented OneCart® technology along with extensive partner store integration, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with an office in the United Kingdom. For more information, visit the company's web site at www.SHOP.COM.

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