SOURCE: ShopIgniter


February 03, 2014 15:31 ET

ShopIgniter Announces 210% Customer Growth in 2013

Top National Advertisers Flock to ShopIgniter's Social Performance Marketing Platform to Reach and Convert Social Mobile Consumers

PORTLAND, OR--(Marketwired - Feb 3, 2014) - With 210 percent growth in customer accounts over year-end 2012, ShopIgniter establishes its leadership position in helping brands reach and convert social mobile consumers. In addition to significant momentum among top national advertisers such as Nike, Comcast, Ford and Target, ShopIgniter grew its roster of digital agency customers serving global brand clients by 8x. This growth can be attributed to the combination of ShopIgniter's social marketing acumen and technology strength which are actively helping global brands achieve proven business outcomes.

"2013 was a terrific year for ShopIgniter," said Matt Compton, CEO, ShopIgniter. "As more and more brands embrace social advertising as the best way to reach mobile consumers, they are turning to ShopIgniter to power their social performance marketing efforts. It's becoming exceedingly clear that social and mobile are synonymous and only ShopIgniter has the expertise and technology to help brands reach, compel and acquire social mobile consumers in a way that drives real business outcomes."

ShopIgniter experienced significant increases across all dimensions of its customer base -- among AdAge's Top National Advertisers and The Fortune 100, across industries and within digital agencies. Brands and agencies such as Xfinity, Razorfish, Digitas, Microsoft, Ford, NBC Universal, The Marketing Arm, AT&T, Sony Music and Saatchi & Saatchi all joined the ranks of ShopIgniter clients in 2013. In all, ShopIgniter powered over 1 billion post impressions for its clients in 2013.

ShopIgniter attracted significant numbers of new customers as a result of its ability to drive measurable, high value business outcomes. For example:

  • Sony's POPmarket acquired over 20,000 high-value net new emails at under $2.00 each, on the back of a 45% conversion rate, besting prior acquisition costs while growing the quality of its list through Facebook targeting.
  • Xfinity achieved an 11.9% conversion rate for its Mayweather v. Guerrero pay-per-view event, driving the company's most successful pay-per-view social promotion to date.

About ShopIgniter:

ShopIgniter's powerful social performance marketing platform enables digital marketing leaders to reach and convert their social mobile consumers. Innovative brands like Ford, Toyota, Universal, Disney, GoPro, Sony, and Target use the Igniter platform to publish, manage, and measure highly effective stream marketing campaigns that drive real brand and business outcomes across networks and devices. Founded in 2009, ShopIgniter is headquartered in Portland, OR.

Contact Information

  • Kim Blomgren
    InRoadsPR for ShopIgniter
    (503) 914-5959
    Email Contact