SOURCE: ShopIgniter


April 15, 2013 11:00 ET

ShopIgniter Announces First End-to-End Social Rich Media Platform

Vastly Improves the Effectiveness of Advertising in Social Streams for Global Brand Marketers

PORTLAND, OR--(Marketwired - Apr 15, 2013) - ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers, announced today a significant update to its flagship Igniter platform, enabling marketers to create, manage and measure rich social media advertising campaigns directly in consumers' social streams. An end-to-end enterprise platform, Igniter boosts reach, frequency and consumer engagement deep into the marketing funnel -- from discovery and engagement to sharing, product consideration and lead generation. With Igniter, brands like Whole Foods, Target, GoPro, Sony Music, Levi's and Lenovo are driving real and sustained brand and business value from social media.

"Consumer reaction to in-stream advertising has been very positive and brands are getting significant improvements in effective cost per engagement, eCPM, and customer loyalty," said Matt Compton, ShopIgniter CEO. "Rich media posts receive higher consumer engagement and exponentially higher positive sentiment than standard posts and are driving significant business outcomes for brands that leverage in-stream marketing systems and smart social marketing techniques."

ShopIgniter is helping brands and their agencies create, manage and measure remarkable social media advertising campaigns directly in social streams. Igniter specifically includes:

  • Incredibly flexible rich media posts such as video carousels, lookbooks, jukeboxes, live streams, single product and collection explorers, shoppable video and lead generation. Rich post types enable marketers to take advantage of the growing visual canvas of social networks, leveraging interactivity to capture consumer attention, drive deeper exploration and encourage social sharing.

  • Mobile-first design that supports the growing base of consumers who primarily access social networks through their mobile devices. Every campaign regardless of where it is viewed -- on the desktop or mobile device -- is truly optimized for context.

  • ShopIgniter offers the first fully managed Facebook rich media advertising platform.
    • Rich media posts (RMPs) are the most flexible and effective native ad unit available on Facebook. They can be fully utilized within organic, earned and paid media strategies. Specifically, RMPs
      • Can be used to publish content far beyond what native tools can deliver.
      • Generate higher engagement (likes, shares and comments) on average than standard post types and they can generate even more stories once users explore. All of these stories can be sponsored driving viral reach.
      • Can be posted "unpublished" for A/B testing, key segment targeting and reach into the entire Facebook ecosystem.
      • Can be used on both sides of the effective FBX retargeting equation. For example, use RMPs to reach users who have engaged with your website, or easily retarget an offer to a user who just explored your new product in an RMP.
      • Lastly, RMPs can be used with Facebook "custom audiences" so you can target your most loyal customers, even if they're not yet your Facebook fans.

  • ShopIgniter templates are designed to allow brands and agencies to easily and efficiently create repeatable campaigns. With easy tools for updating content and publishing new posts, marketers and agencies can keep up with the pace of social, drive results and always be measuring and optimizing.

In addition, ShopIgniter offers strategic services to help brands plan, implement, execute and optimize campaigns. ShopIgniter experts help brands understand how creative, organic, earned and paid all work together to drive brand and business outcomes.

When one of the world's largest retailers wanted to promote an exclusive offer during the Grammy's, they looked to ShopIgniter. Its rich media posting campaign on Facebook generated over 10,000 likes, 500 comments and 25,000 video views, within just 48 hours on a single post. The business benefit: 46,000 total engagement actions, 27,000 video views and over 1,000 unit pre-orders.

Facebook research underscores this approach to success, finding that News Feed advertising is 16 times more effective on the desktop than traditional right rail advertising. And on mobile, where there's no banner or right rail advertising, performance is astoundingly high. Including a photo, video, or interactive post further increases engagement by 100 to 200 percent. When coupled with rich media posts that combine video, photography and a short lead generation form, for example, the impact and effectiveness of these efforts is remarkable. 

About ShopIgniter
ShopIgniter's powerful social rich media platform enables digital marketing leaders to reach and convert their social+mobile consumers. Innovative brands like Disney, GoPro, Sony Music, Lenovo, Target, Nike and Whole Foods use the Igniter platform to deliver, manage, and measure highly effective social media advertising campaigns in social streams that drive product discovery, engagement and advocacy across networks and devices. Founded in 2009, ShopIgniter is headquartered in Portland, OR. @shopigniter

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