SOURCE: ShopIgniter


October 06, 2010 11:00 ET

ShopIgniter CEO Selected to Participate in 2010 Altimeter Rise of Social Commerce Conference

Matt Compton Joins Social eCommerce Experts to Discuss How to Seamlessly Tap Into Social Networks to Drive Revenue

PORTLAND, OR--(Marketwire - October 6, 2010) -  ShopIgniter, a provider of innovative social eCommerce solutions, today announced that ShopIgniter's CEO, Matt Compton has been invited to participate in a panel discussion at the 2010 Altimeter Rise of Social Commerce. Entitled "Frictionless Commerce: Turning Conversations into Conversion," the panel will feature leading social eCommerce executives that will discuss how to seamlessly tap into social networks to drive revenue.

Who: Matt Compton, CEO of ShopIgniter
What: "Frictionless Commerce: Turning Conversations into Conversion"
When: Thursday, October 7, 2010
Where: The Four Seasons
  2050 University Avenue
  Palo Alto, California 94303
  (650) 566-1200
Panel description: Moderated by Altimeter founder, Charlene Li, the panel discussion will cover how to create the right experiences for users as social networks extend into eCommerce. Since most people are not on social platforms like Facebook to shop, this informative panel will help retailers create relevant reasons and ways to engage customers, so that eCommerce becomes frictionless.

About Altimeter's Rise of Social Commerce
Shoppers want to belong. They want to be heard. They crave a better buying experience. Power is shifting from the retailer to the shopper. Social commerce is filling the void between clicks and bricks to deliver this personalized experience.

Technologies are emerging to answer the challenge. Point of Presence (POP) is combining with Point of Sale (POS) to influence, persuade, and guide shopping. Artificial reality and virtualization is enhancing interaction. Social media is evolving to social commerce to improve the in-store experience. This event will help companies understand how companies are capitalizing on these trends to influence shopping on mobile devices, automate check-out and link the voice of the customer to the value chain.

For more event information, visit:

About ShopIgniter
Founded in 2009, ShopIgniter is a rapidly growing, social eCommerce software company funded by early investors, Madrona Venture Group. Headquartered in Portland, OR, ShopIgniter helps companies of any size activate their social network to extend their reach and generate revenue through social eCommerce efforts. ShopIgniter has an entire suite of flexible offerings, from Facebook stores with a social promotion engine including couponing, coupon referrals, group based promotions, private access sales and flash sales, to a comprehensive eCommerce Platform that includes the social promotion engine and Facebook store, to a social eCommerce Engine for companies with an existing eCommerce infrastructure.

With hundreds of customers and growing daily, ShopIgniter meets the social eCommerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies. More information can be found at

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