SOURCE: ShopIgniter


October 04, 2011 09:30 ET

ShopIgniter Chief Executive Officer to Speak on Social Commerce for the Outdoor Industry at Rendezvous 2011

Matt Compton to Present 12 Tips for Outdoor Brands to Implement and Ignite Social Commerce Programs

PORTLAND, OR--(Marketwire - Oct 4, 2011) - ShopIgniter, a provider of innovative social commerce solutions, today announced that ShopIgniter's Chief Executive Officer (CEO), Matt Compton, will join industry executives at companies such as Columbia Sportswear, Patagonia and REI, as a speaker at Rendezvous 2011, the premier annual educational conference for outdoor industry executives in the country.

The presentation will focus on how outdoor industry executives can leverage and optimize social commerce to extend their brand and generate revenue.

Who: Matt Compton, CEO of ShopIgniter
What: "Marketing the Outdoor Lifestyle to Expanding Audiences"
When: October 5, 2011 at 2 p.m., PDT
Where: Portland, OR -- The Nines (on Pioneer Square)

This session will examine the evolution of social commerce, the successes and failures of early movers in the space, and the essential components for leveraging this new channel. Join ShopIgniter CEO, Matt Compton, to learn how social commerce is no longer just a store in Facebook, but is also now comprised of social merchandising, marketing and metrics. The session will cover:

  • The evolution of social commerce from Facebook stores and social widgets
  • Definition of the three pillars of social commerce
  • Case studies highlighting success by outdoor industry companies that have embraced this comprehensive approach to social commerce

About Rendezvous 2011
The 2011 OIA Rendezvous focuses on innovation. Discovering new products and customer connections is a source of outdoor industry pride, and some of the best and brightest will be part of the Rendezvous program this year. The conference will also pull in top boundary-breaking experts from other industries that consider innovation part of their core values, much like the outdoor industry. For more information, visit:

About ShopIgniter
ShopIgniter is a rapidly-growing, social commerce software company. ShopIgniter helps retailers and brands activate their customer networks to extend their reach and generate revenue through social commerce efforts. ShopIgniter provides social commerce software that includes the Social Promotion Engine™ to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews; a fully transactional Facebook store with in-stream purchasing; and social commerce analytics; all of which are delivered via a cloud-based, social commerce platform.

With customers such as Nike Golf, CafePress, Kaenon, and Generation Orange, ShopIgniter meets the social commerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies.

More information can be found at

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