SOURCE: ShopIgniter

ShopIgniter

August 04, 2011 09:30 ET

ShopIgniter Chief Product Officer to Speak on Social Commerce at eTail East 2011

Alan Wizemann to Discuss the Evolution of This New Channel and the Software That Supports Successful Social Commerce Strategies

PORTLAND, OR--(Marketwire - Aug 4, 2011) - ShopIgniter, a provider of innovative social commerce solutions, today announced that ShopIgniter's Founder and Chief Product Officer (CPO), Alan Wizemann, will join industry experts as a speaker at eTail East, the influential conference dedicated to supporting growth, innovation and leadership in the retail industry.

The presentation will focus on how retailers can leverage and optimize social commerce to extend their brand and generate revenue.

Who:
Alan Wizemann, CPO of ShopIgniter

What:
"The Evolution of Social Ecommerce -- It's Not Just About Facebook"

When:
August 8, 10 a.m., EDT

Where:
Sheraton Boston Hotel, Boston, MA

This session will examine the evolution of social commerce, the successes and failures of first movers, and the essential components for leveraging this new channel. Join ShopIgniter Chief Product Officer, Alan Wizemann, to learn how social commerce is no longer just a store in Facebook, but also is now comprised of social merchandising, marketing and metrics. The session will cover:

  • The evolution of social commerce from Facebook stores and social widgets
  • Definition of the three pillars of social commerce
  • Case studies highlighting success by companies that have embraced this comprehensive approach to social commerce

About eTail East
eTail is the premier multi-channel retail conference dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership. What worked last year in eCommerce, may not work today and definitely won't work tomorrow. eTail East invites retailers to evaluate and share the key factors that are driving their industry to ensure innovation and success in 2011 and beyond. For more information, visit: http://www.wbresearch.com/etailusaeast/socialsummit.aspx.

About ShopIgniter
ShopIgniter is a rapidly-growing, social commerce software company. ShopIgniter helps retailers and brands activate their customer networks to extend their reach and generate revenue through social commerce efforts. ShopIgniter provides sCommerce software that includes the Social Promotion Engine™ to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews; a fully transactional Facebook Store with in-stream purchasing; and a cloud-based sCommerce Platform; all of which can power a stand-alone social commerce experience or be integrated with existing eCommerce systems.

With customers such as Nike Golf, CafePress, Kaenon, Portland Trail Blazers, and Kembrel, ShopIgniter meets the social commerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies.

More information can be found at www.shopigniter.com.

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