PORTLAND, OR--(Marketwire - Feb 26, 2013) - ShopIgniter, the company that is transforming how brands market their products to today's social + mobile consumers, announced today significant customer growth among market-leading brands with new clients including Whole Foods, GoPro, Sony Music, and Lenovo. Strong year over year customer growth was reflected in ShopIgniter's annual revenue growth of over 170 percent.
ShopIgniter also announced today its market strategy for 2013, which will focus on its enterprise platform that enables marketers to create, manage and measure rich interactive campaigns in social streams. With Facebook, Twitter, Pinterest, Instagram and other social media streams becoming richer and richer, consumers are spending more and more of their time here. In fact, 20 percent of desktop time and 30 percent of mobile time is spent social networking. Moreover, Facebook research indicates that Newsfeed advertising is 16 times more effective on the desktop than traditional right rail advertising. And on mobile, where there's no banner or right rail advertising, performance is astoundingly high. Including a photo, video, or interactive post further increases engagement by 100 to 200 percent.
When coupled with rich media posts that combine video, photography and a short lead generation form, for example, the impact and effectiveness of these efforts is remarkable. For example, when one of the world's largest retailers wanted to promote an exclusive offer during the Grammy's, they looked to ShopIgniter. Its rich media posting campaign on Facebook generated over 10,000 likes, 500 comments and 25,000 video views, within just 48 hours of a single post. The business benefit: 46,000 total engagement actions, 27,000 video views and over 1,000 unit pre-orders.
"2012 was a superior year for ShopIgniter and our customers. In 2013, we will continue to deliver innovations and results in the field of social content marketing. Our 2013 roadmap is focused on providing technology that helps leading brands effectively reach and convert their social+mobile consumers directly in social streams," said Matt Compton, ShopIgniter CEO. "Marketing in social streams will replace traditional banners as the primary digital display advertising vehicle for consumer brands within a couple years. From a consumer's perspective, this is obvious. Nobody engages with banners. Everyone engages with their social streams. And, ShopIgniter will be the platform of choice for delivering, managing and measuring campaigns in these streams."
ShopIgniter has driven outstanding results for its customers and has generated over 1 million video views, 2 million email opt-ins and over one hundred million earned impressions. Providing the technology and expertise that drove some of the most successful social media campaigns of 2012, ShopIgniter helped organizations energize every aspect of the marketing funnel -- from awareness to conversion -- driving significant results such as:
- 200% ROI on the first day of a Fortune 200 retailer's Facebook campaign.
- Authored the most successful voting app in Facebook history.
- 15x ROI and 14% conversion rate on a limited edition product from a premium headphone brand.
- 45% increase in "People Talking About This" and a 17% increase in share rate for a national premium organic food retail brand.
- 28% conversion rate and 5x ROI for a global Fortune 100 entertainment brand.
"At GoPro, we are stoked about ShopIgniter. With ShopIgniter's technology and social expertise, we exceeded our goal of significantly increasing new visitors to our website. Not only were we able to raise $10,000 for Waves for Water in less than a week, but we were able to gather a critical mass of supporters for Kelly Slater as he competed for his 12th ASP Championship," said Kevin Platshon, Director Digital Marketing at GoPro.
ShopIgniter's powerful content marketing platform enables digital marketing leaders to reach and convert their social+mobile consumers. Innovative brands like Disney, GoPro, Sony Music, Lenovo, Target, Nike and Whole Foods use ShopIgniter's platform to deliver, manage, and measure highly effective rich interactive campaigns in social streams that drive product discovery, engagement and advocacy across networks and devices. Founded in 2009, ShopIgniter is headquartered in Portland, OR.