SOURCE: ShopIgniter


October 12, 2010 09:30 ET

ShopIgniter Introduces First Customizable Social Promotion Engine™ to Help Companies Activate Their Networks and Drive eCommerce Revenue Through Social Media

Ability to Fully Customize and Control Social Promotions Within Popular Social Networks Such as Facebook and Twitter Helps Turn Fans and Followers Into Drivers of Revenue

PORTLAND, OR--(Marketwire - October 12, 2010) -  ShopIgniter, a provider of innovative social eCommerce solutions, today announced the introduction of its Social Promotion Engine™, the first rules-based solution to enable companies to activate their customer networks though fully customizable viral promotions, share-able coupons, referral incentives and promotional sales as well as loyalty and social badge programs. The product helps companies manage social eCommerce programs that have a viral impact, build trust and turn customers, fans and followers into advocates and drivers of revenue.

"The ability to conduct transactions within a social site is only the first component of the social eCommerce equation," said Matt Compton, CEO of ShopIgniter. "To move upstream and influence the social conversations that drive those transactions, companies need flexible social eCommerce solutions that incent their users to take desired actions in the manner most relevant to that retailer or brand. Our Social Promotion Engine complements our existing products or can work with a company's existing eCommerce infrastructure."

The Social Promotion Engine works with any of the components in ShopIgniter's sCommerce Suite™, including the Facebook Store and the eCommerce platform, or can be integrated into an existing eCommerce system.

The ShopIgniter Social Promotion Engine includes:

  • Flexible, Rules-based Engine: Provides retailers with an intuitive system to drive all of its social programs inside social networks such as Facebook and Twitter and on a retailer's or brand's eCommerce web site with the control needed to effectively manage social promotions.

  • Rewards Programs: Provides retailers with the ability to establish incentive programs that drive customer loyalty with a store loyalty point system, loyalty rules defining tiers of credit and redemption rules, customer credit tracking system that promotes available programs, and flexible sharing options.

  • Social Retail Promotions: Time-based and private/VIP based sales with customized branding delivers new retail models that activate a retailer's or brand's network to drive sales. 

  • Coupon Programs: Special offers increase a retailer's reach with share-able coupon programs, including group coupons, qualifying rules and terms. The programs can include incentives for sharing the coupons as well as easy cross platform sharing features.

  • Social Badge Programs: Ability to increase customer interactivity and loyalty as well as the frequency of transactions with a retailer's customer base while also motivating new customers to join and "earn" status through buying or sharing behavior. The social badge programs can be set to generate desired purchasing and sharing behavior.

  • Sharing/Recommendations: Enable shoppers and customers to provide reviews and share thoughts on a product or an experience and easily share on their wall and to their followers. 

Pricing and Availability
ShopIgniter products are available now on a subscription basis.

About ShopIgniter
Founded in 2009, ShopIgniter is a rapidly growing, social eCommerce software company funded by early investors, Madrona Venture Group. Headquartered in Portland, OR, ShopIgniter helps companies of any size activate their social network to extend their reach and generate revenue through social eCommerce efforts. ShopIgniter provides the sCommerce Suite of flexible products that include a Social Promotion Engine to power shareable coupons, referral and loyalty incentives, private and time-based sales, and group promotions; a fully transactional Facebook Store; and a cloud-based eCommerce Platform; all of which can power a stand-alone eCommerce business or be integrated with existing eCommerce systems.

With over a hundred of customers and growing, ShopIgniter meets the social eCommerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies. More information can be found at

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