SOURCE: ShopIgniter


October 27, 2011 15:00 ET

ShopIgniter Named a "2011 Innovative Company to Watch" by Leading Analyst Firm

Award Validates Social Commerce as the Next Generation of Solutions to Power Commerce 2.0

PORTLAND, OR--(Marketwire - Oct 27, 2011) - ShopIgniter, a provider of innovative social commerce software, today announced that IDC Research ( has named ShopIgniter a 2011 Innovative Company to Watch. ShopIgniter was the only company recognized in the Commerce 2.0 category.

IDC published the Innovative Application Software Companies Under $100M to Watch, Doc #230938, October 2011, in an effort to recognize innovation in the software around specific hot trends. The selection for the Application Software vendors was based on three key category trends:

  • Commerce 2.0 - The resurgence of eCommerce, driven by the increasing importance of providing a social customer experience, the proliferation of context aware mobile apps and the emergence of new social tools, is leading to an innovative commerce experience that is a combination of social, mobile, online and brick and mortar. Underlying this shift in commerce are new technologies, platforms and applications that will power the next generation of customer commerce experience.
  • Social Business Solutions - Enterprise social solutions that support the transformation to a social business. Solutions could be social platforms that enable communities, blogs, microblogs, wiki's or other social collaboration and business functions and applications, or other innovative social business software tools.
  • Socialytics - Analytic applications that listen, collect and analyze social data like emails, IM, blogs, social communities and networks, microbogs, etc. using techniques like behavioral modeling to provide actionable business insights.

"The social Web, new commerce models that incorporate mobile and social technologies, socialytics, and an increased use of mobile in the enterprise are all impacting businesses and the enterprise application software needed to help drive business change. Contributing to much-needed innovation in enterprise software is a group of small companies with the vision and technology to help businesses deal more effectively with the new business environment," said Michael Fauscette, group vice president, Software Business Solutions. "Many application software companies, with less than $100 million in revenue, entered our Innovation Awards contest this year. Based on review by IDC, ShopIgniter was declared one of the 2011 winners."

"We are honored to be recognized as a 2011 Innovative Company to Watch by IDC Research," said Matt Compton, CEO and president of ShopIgniter. "The social Web is fundamentally changing the way products are discovered, bought and shared, and leading brands need enterprise-class solutions to create social commerce experiences that consistently engage and activate their customers."

IDC's "Innovative Companies Under $100M to Watch" reports are a qualitative evaluation of a set of vendors within a specific market; they are not a stack ranking. Nor do they represent an exhaustive evaluation of all companies in a segment or a comparative ranking of the companies in the report. IDC solicited entries from vendors of less than $100 million that exemplify specific key trends (selected by analysts) that are driving change in a specific software market. Vendors then submitted case studies that exemplified one of the trends used as the basis for the award. These case studies were evaluated individually and independently by related market analysts across several pre-determined criteria. The teams then met to review the scores. The case studies submitted for review had to demonstrate that the technology was available, able to be implemented, and provided real-world benefits to the customer.

For more information about the IDC 2011 Innovative Companies to Watch, visit:

About ShopIgniter
ShopIgniter is a rapidly growing, social commerce software company. ShopIgniter helps retailers and brands activate their customer networks to extend their reach and generate revenue through social commerce efforts. ShopIgniter provides social commerce software that includes the Social Promotion Engine™ to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews; a fully-transactional Facebook store with in-stream purchasing; and social commerce analytics; all of which are delivered via a cloud-based, social commerce platform.

With customers such as Nike Golf, Levi's, CafePress, Kaenon, and Generation Orange, ShopIgniter meets the social commerce needs of a variety of companies including enterprise retailers, brand manufacturers and their interactive agencies. More information about the company can be found at

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