SOURCE: ShopIgniter


July 26, 2011 11:00 ET

ShopIgniter Names Tom O'Keefe as Chief Revenue Officer

O'Keefe Responsible for Helping Clients Capitalize on Emerging Social Commerce Channels

PORTLAND, OR--(Marketwire - Jul 26, 2011) - ShopIgniter, a provider of innovative social eCommerce solutions, announced the appointment of Tom O'Keefe to the newly created position of Chief Revenue Officer. O'Keefe will collaborate with ShopIgniter's clients and partners to transform their social media efforts into measurable commerce results. O'Keefe will be responsible for driving revenue, expanding ShopIgniter's partner infrastructure and building go-to market models for new products.

"Social Commerce is a rapidly growing and evolving space. We need to stack our executive team with agile talent who can deliver a strong value proposition to the market and define the social commerce space," said Matt Compton, CEO of ShopIgniter. "Tom's innovative vision will not only drive our customers' economic success on the social web, but will create new areas for growth. We look forward to leveraging his experience to further strengthen ShopIgniter's position as the leader in social commerce software."

"ShopIgniter is recognized as a clear leader in the emerging social commerce space. Their deep insight into customer relationships and original approach positions them to capitalize on the social graph, the first truly new retail channel in 10 years," said Tom O'Keefe. "I am excited to help the team profit from these transformational opportunities."

Formerly the COO of EthicsPoint where he successfully guided the marketing, sales, service and consulting team, O'Keefe has 20 years of software experience. He also serves on the advisory boards of social innovation company Napkin Labs of Boulder, CO and compliance platform provider Zapproved of Portland, OR. O'Keefe is a former member of the board of trustees at the Oregon College of Art and Craft and currently supports local reading initiatives through SMART.

About ShopIgniter
ShopIgniter is a rapidly-growing, social eCommerce software company. ShopIgniter helps retailers and brands activate their customer networks to extend their reach and generate revenue through social eCommerce efforts. ShopIgniter provides sCommerce software that include the Social Promotion Engine™ to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews; a fully transactional Facebook Store with instream purchasing; and a cloud-based sCommerce Platform; all of which can power a stand-alone social commerce experience or be integrated with existing eCommerce systems.

With over a hundred customers such as Nike Golf, CafePress, Kaenon, Portland Trail Blazers, and Kembrel, ShopIgniter meets the social eCommerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies.

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