PORTLAND, OR--(Marketwired - May 6, 2014) - ShopIgniter, the leader in helping brands reach and convert social mobile consumers, today announced it has been selected as a partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, social engagement, publishing and analytics solution from the Salesforce ExactTarget Marketing Cloud. The Igniter Platform will bring social performance marketing to the Radian6 Buddy Media Social Studio helping marketers drive brand and business outcomes like email and lead capture, deeper social content engagement and product purchase.
"It's clear that social media marketing is about engaging key audiences in mobile and driving high-value brand and business outcomes," said Matt Compton, CEO of ShopIgniter. "That's why we are delighted to be a Radian6 Buddy Media Social Studio Partner, as together, these technologies offer marketers the ability to tap into a wide spectrum of capabilities and data that creates rich and compelling user experiences designed to engage and convert lifelong customers."
"Marketers realize that to be successful, they need to scale social content marketing, social engagement, publishing and analytics between employees and teams," said Marcel LeBrun, SVP, Salesforce ExactTarget Marketing Cloud. "Having ShopIgniter as a Radian6 Buddy Media Social Studio launch partner will help companies achieve social marketing success."
For more information on ShopIgniter, visit www.shopigniter.com
For more information on the Salesforce ExactTarget Marketing Cloud, visit www.exacttarget.com
Watch the Radian6 Buddy Media Social Studio demo video.
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ShopIgniter's powerful social performance marketing platform enables digital marketing leaders to reach and convert their social mobile consumers. Innovative brands like Ford, Toyota, Universal, Xfinity, GoPro, Sony, and Target use the Igniter platform to publish, manage, and measure highly effective in-stream marketing campaigns that drive real brand and business outcomes across networks and devices. Founded in 2010, ShopIgniter is headquartered in Portland, OR.
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