SOURCE: ShopIgniter

ShopIgniter

September 14, 2011 09:30 ET

ShopIgniter Social Commerce Software First to Measure Commerce Influence

Latest Solution Enables Enterprise Retailers and Brands to Measure Most Influential Customers, Products and Promotions

PORTLAND, OR--(Marketwire - Sep 14, 2011) - ShopIgniter, a provider of innovative social commerce software, today announced the industry's first solution for measuring commerce influence across the social Web. The powerful new feature enables enterprise brands and retailers to identify and nurture their most influential customers by tracking the social impact each customer generates from their actions such as shares, links, referrals, referred revenue generated, and friend reach.

Unlike other measurement systems that are built to be generic across industries and customers, ShopIgniter's commerce influence scoring system is geared towards scoring retailers' or brands' customers in the context of their specific business. For example, a Nike Golf customer who has a low generic Klout® score, may actually have a high commerce influence score in ShopIgniter's system if they have actively purchased and shared golf products and promotions within their network. Commerce influence is determined not strictly by dollar amount purchased, but instead by more than 10 social, product and commerce related activities, including the quality of sharing, and their direct impact to revenue generation.

Commerce influence is not only applied to people, but is applicable to products, coupons and promotions as well. Retailers and brands trying to market intelligently now have the insight to identify their most influential customers, and create rewards for them; to see their most viral products and curate their stores and collections to suit; and test and optimize the virality of promotions -- all based on their commerce influence.

"At the end of the day, our retail and brand customers care most about leveraging the social web to create deeper connections with customers, deliver merchandising and promotions, which increase brand affinity and purchase consideration, and ultimately drive revenue," said Matt Compton, CEO of ShopIgniter. "It's imperative that they show the ROI behind their social marketing programs, which starts with identifying and understanding their most valuable customers. With ShopIgniter, they can see who has the most commerce influence, which promotions and coupons are shared the most, and the true performance of products and promotions within their social commerce channel."

Leveraging a powerful algorithm, the latest version of ShopIgniter's social commerce software includes the capability to measure commerce influence and is available now to existing ShopIgniter customers. More information about ShopIgniter's innovative social commerce solutions can be found at: http://www.shopigniter.com/products.

About ShopIgniter
ShopIgniter is a rapidly-growing, social commerce software company. ShopIgniter helps retailers and brands activate their customer networks to extend their reach and generate revenue through social commerce efforts. ShopIgniter provides social commerce software that includes the Social Promotion Engine™ to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews; a fully transactional Facebook store with in-stream purchasing; and social commerce analytics; all of which are delivered via a cloud-based, social commerce platform.

With customers such as Nike Golf, CafePress, Kaenon, and Generation Orange, ShopIgniter meets the social commerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies.

More information can be found at www.shopigniter.com.

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