SOURCE: ShopLocal

June 16, 2008 10:36 ET

ShopLocal Index Reflects Lift From Stimulus Checks in May Retail Sales

Home and Garden Categories Show Largest Growth

CHICAGO, IL--(Marketwire - June 16, 2008) - ShopLocal, the leader in multi-channel shopping and advertising services, today announced that the ShopLocal Retail Index was up 28 percent for the month of May compared with the same period last year. The Index, powered by ShopLocal for the nation's largest retailers, registered 177 for the month(1) (benchmarked at 100 for January 2006), and is based on 251 million page views from 21 million consumer visits to retailers' Web sites. Consumers appear to be continuing to increase their use of online circulars to do some comparison shopping and to find ways of spending less before heading out to the store.

"Consumers have clearly decided to spend some of the $120 billion in tax rebate checks mailed by the government in April and May," said Vikram Sharma, CEO of ShopLocal. "The ShopLocal Index supports the Commerce Department report that while the stimulus package had a positive impact across retail categories, the home and garden category saw the largest year-over-year sales growth. In this time of rising food and gas prices, the resilient consumer used the Web to get the most out of these checks for some seasonal shopping."

May 2008 ShopLocal Index highlights include:


-- The ShopLocal Index is up 28 percent in May year-over-year, with 251 million page views (adjusted), versus 197 million last year.

-- Consumer page views per visit on a per retailer basis averaged 12.4 for the month of May (adjusted).

-- The home and garden category had the healthiest growth, rising 43 percent from last May.

-- The food and drug category increased by 33 percent, as the rising cost of staple items drive shoppers, who are spending less, to search out sales, deals and coupons.

-- The department store and mass merchant category had a healthy gain of 34 percent.

-- Growth in consumer electronics and office supplies continue to slow, coming in at a 20 percent increase this month.


The ShopLocal Index is the advertising industry's first market indicator designed to track the influence of the Internet on in-store shopping. Updated monthly, the Index is based on the online activity of an average of 20 million monthly consumer visits to in-store local promotions that are presented on the sites of 50 major U.S. retailers, including such notable retailers as JCPenney, Best Buy, Walgreens and Home Depot. These retailers cover all major retail segments including computers, consumer electronics, office supplies, home improvement, department stores, mass merchants, grocery, drug and various specialty stores. Their online circular sites are powered by ShopLocal's SmartCircular technology.

ShopLocal also announced last week that the company signed an agreement with Yahoo! to power the Yahoo! Circular Program by providing local promotions content. ShopLocal helps retailers drive in-store sales by converting their local print promotions and Sunday circulars into engaging and dynamic online formats that help consumers save time and money.

(1) May is adjusted for an extra Sunday in 2008.

NOTE TO EDITORS: Indices available at www.aboutshoplocal.com/index.

About ShopLocal

ShopLocal, the leader in multi-channel shopping and advertising services, offers a complete suite of innovative solutions that connect advertisers and consumers -- online and in-store. ShopLocal's industry-leading SmartProduct business solutions (SmartCircular, SmartMedia, SmartDelivery and SmartCatalog) enable more than one hundred of the nation's top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and localized promotions to shoppers via the Internet, mobile phones and any other digital environment.

The Company's consumer shopping site www.ShopLocal.com is the Web's leading multi-channel comparison shopping site, providing consumers with choice and control in their shopping experience by presenting millions of timely online and in-store offers on one easy to use site. ShopLocal.com powers multi-channel shopping for hundreds of major newspapers, online yellow pages and shopping sites, including Los Angeles Times, Arizona Republic, Miami Herald, Superpages.com, Switchboard and Local.com. ShopLocal is owned by Gannett Co., Inc. (NYSE: GCI), Tribune Company and The McClatchy Company (NYSE: MNI). For more information, visit http://www.aboutshoplocal.com.

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