SOURCE: ShopLocal

July 16, 2008 10:00 ET

ShopLocal Retail Index Shows 33% Growth in Consumer Use of Internet for In-Store Shopping in First Half of 2008

Recent Shopping Survey Also Confirms Majority of Consumers Go to the Store to Purchase Items Researched Online

CHICAGO, IL--(Marketwire - July 16, 2008) - ShopLocal, the leader in multi-channel shopping and advertising services, today announced that the ShopLocal Retail Index was up 29 percent for the month of June which brought the average number of page views on major retailer sites to 33 percent for the first six months in 2008. In June, the Retail Index registered 174 for the month (benchmarked at 100 for January 2006), and is based on 245 million page views from 20 million consumer visits to retailers' Web sites. The ShopLocal Index is the advertising industry's first market indicator designed to track the influence of the Internet on in-store shopping.

ShopLocal also released figures from a recent shopper survey of visitors to online retailer circulars that indicate motivated shoppers have a strong preference for shopping close to home. Ninety-one percent of respondents said they have bought or plan to buy in the next two weeks. The majority of those buyers (79 percent) said that their preference was their local store as opposed to the 21 percent that purchased online. In-store shoppers tended to buy more than one article with 53 percent indicating they purchased one-to-three additional items.

"The ShopLocal Index was set up a year ago to track trends in the use of the Internet for in-store shopping. The results are clear and the Index strongly supports analyst forecasts of the rapidly growing use of the Internet for shopping in-store," said Vikram Sharma, CEO of ShopLocal. "In addition, the surveys enable us to complement tracking the overall trend, with insights into the motivation and behavior driving the Index."

June 2008 ShopLocal Index and survey highlights include:

--  The ShopLocal Index is up 29 percent in June year-over-year, with 245
    million page views (adjusted), versus 190 million last year.
--  Consumer page views per visit on a per retailer basis averaged 12.3
    for the month of June.
--  Food and drug category led all segments with 47 percent more page
    views than last year.
--  The home and garden category had the slowest growth, showing a dismal
    17 percent rise for June. This is consistent with the retail sales slowdown
    in June in these categories.
--  The department store and mass merchant category had a healthy gain of
    40 percent.

Updated monthly, the Index is based on the online activity of an average of 20 million monthly consumer visits to in-store local promotions that are presented on the sites of 50 major U.S. retailers, including such notable retailers as JCPenney, Target, Best Buy, Walgreens and Home Depot. These retailers cover all major retail segments including computers, consumer electronics, office supplies, home improvement, department stores, mass merchants, grocery, drug and various specialty stores. The retailers' online circular sites are powered by ShopLocal's SmartCircular technology.

NOTE TO EDITORS: Indices available at

About ShopLocal

ShopLocal, the leader in multi-channel shopping and advertising services, offers a complete suite of innovative solutions that connect advertisers and consumers -- online and in-store. ShopLocal's industry-leading SmartProduct business solutions (SmartCircular, SmartMedia, SmartDelivery and SmartCatalog) enable more than one hundred of the nation's top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and localized promotions to shoppers via the Internet, mobile phones and any other digital environment.

The Company's consumer shopping site is the Web's leading multi-channel comparison shopping site, providing consumers with choice and control in their shopping experience by presenting millions of timely online and in-store offers on one easy to use site. powers multi-channel shopping for hundreds of major newspapers, online yellow pages and shopping sites. ShopLocal is owned by Gannett Co., Inc. (NYSE: GCI). For more information, please go to

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