SOURCE: WebTrends Inc.

August 02, 2005 09:00 ET

ShopLocal Selects WebTrends 7 On Demand to Optimize Web-to-Store Shopping Services

Accuracy of Data, Exceptional Service and Price Are Key Selection Criteria for Leading Retail Shopping Service

CHICAGO, IL and PORTLAND, OR -- (MARKET WIRE) -- August 2, 2005 -- WebTrends Inc., the global web analytics leader, today announced that ShopLocal LLC, the leading provider of Web-to-store services for retailers and other local businesses, has selected WebTrends® 7 On Demand to measure and optimize The ShopLocal Network ( and its SmartCircular and Smart Catalog services. plans to leverage WebTrends to improve the web-to-store shopping experience for consumers on and its clients' retail web sites.

"After conducting an extensive, two-month pilot of leading web analytics solutions, we chose WebTrends due to its accurate, customizable reporting and advanced segmentation capabilities, and its exceptional account management and support services," said Vikram Sharma, Chief Operating Officer at ShopLocal. "By working with WebTrends our customers will be better equipped to optimize their online marketing efforts and capture more revenue from web-to-store shoppers." helps retailers connect with the 84 million consumers who use the Internet each year to research what they want to buy before they go to the retail store to make purchases (Source: 2005 Web-to-Store Benchmark Survey, The Dieringer Group, or DRG). Its SmartCircular and Smart Catalog services transform printed promotions into compelling search-based interactive formats that leverage the creative of print promotions, while incorporating rich media functionality, versioning by location and visitor type and extensive analytics about shopper behavior.

ShopLocal will also use WebTrends to optimize its own marketing campaigns designed to attract more consumers to and more businesses to its services. In addition, the effectiveness of the site's search engine and the persuasiveness of advertisers' promotions displayed in the search results are key areas of focus, as are's conversion scenarios.

For ShopLocal clients, WebTrends will be used to optimize merchandising, marketing and segmentation strategies. Customers can leverage WebTrends SmartView, an intuitive browser overlay to view metrics, segment behavior and conversion funnels superimposed on their digitized circulars, or view drilldown reports with full campaign and product hierarchies to evaluate different offers and products. ShopLocal customers will also be able to quickly pinpoint successful and unsuccessful marketing efforts with new features such as quick queries and the ability to drill-across to related reports to pinpoint variances by geography or visitor segment.

"ShopLocal is a true innovator not only for its focus on the growing segment of consumers who research products online for offline purchases, but also for its strategic approach to measurement that helps retailers and other local businesses increase their online visibility and the effectiveness of their marketing initiatives," said Greg Drew, CEO and president, WebTrends Inc. "We're proud about to be chosen as ShopLocal's web analytics provider, as their retail expertise and thorough evaluation of web analytics solutions are strong testaments to the business value WebTrends provides through accurate and actionable analytics and our top-notch services organization."

About ShopLocal

ShopLocal is the leading provider of Web-to-store services for retailers and other local businesses. Retailers use ShopLocal to take advantage of the convenience and efficiency of the Internet to distribute sales and promotional content through their own Web sites, offering a localized experience for their customers through its SmartCircular and Smart Catalog services. The ShopLocal Network, consisting of and more than 200 leading media, search and shopping Web sites, provides retailers with access to a dynamic, geographically based marketplace of ready-to-buy shoppers looking to purchase items from t-shirts to televisions, and food to furniture at a store near them. Retailers benefit from ShopLocal's DataPoint services, the most complete Web-to-store tracking information available, providing retailers with the understanding necessary to make each Web-to-store effort more successful. Gannett Co., Inc. (NYSE: GCI), Tribune Company (NYSE: TRB), and Knight Ridder, Inc. (NYSE: KRI) are partners in ShopLocal and other joint ventures to provide consumers online products such as, and

About WebTrends

Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit

WebTrends, WebTrends On Demand and WebTrends SmartView are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.

Contact Information

  • Contacts:
    Corey Gault
    WebTrends Public Relations
    (503) 553-2682
    Email Contact

    Melissa Severin
    ShopLocal Public Relations
    Email Contact

    Mandy Mladenoff
    SHIFT Communications
    (415) 591-8420
    Email Contact