SOURCE: ShopLocal

ShopLocal

September 28, 2010 09:36 ET

ShopLocal Unveils "Gift Me This" Facebook Feature in Time for Holidays

SmartCircular Technology Enables Consumers to Share Holiday Gift Ideas and Connects Retailers to Shoppers' Networks of Friends

NEW YORK, NY--(Marketwire - September 28, 2010) - ShopLocal, the retail division of PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and the leading provider of digital marketing services and technology, now gives retail advertisers a stronger opportunity to distribute local promotions to consumers for the holiday season with the "Gift Me This" feature for Facebook.

Built on ShopLocal's SmartCircular technology, an all-in-one solution that converts retailers' local print promotions, including circulars, catalogs, ROP and bonus pages into searchable website pages, the "Gift Me This" feature enables Facebook users to create a social wish list by pushing products they find in SmartCirculars to their Facebook News Feeds by clicking on the "Gift Me This" link. The feature also enables retailers to:

  • Allow users to share deals from a product rollover when browsing weekly ad pages
  • Add custom messages when sharing local deals
  • Distribute and extend local deals by making sharing easy within the Facebook user experience
  • Integrate comments on SmartCircular sites into users' Facebook profiles to help deals go viral

"With shoppers starting their holiday shopping in October, retailers have an opportunity to begin influencing users early and to stay involved in their conversations around gifts," said Vikram Sharma, CEO, ShopLocal. "Through engaging and action-inspiring SmartCircular ad units and the 'Gift Me This' feature, retail advertisers can better connect to their shoppers' networks of friends on Facebook, creating a much wider reach for their circulars and ads."

"Holiday shopping is an exciting time for both retailers and consumers, but breaking through the clutter can be a challenge for advertisers," said Tricia Kokoszka, Program Manager of Retail Marketing, Staples. "Facebook is at the heart of consumer conversations. ShopLocal's 'Gift Me This' allows us to be invited into those social discussions with a specialized, branded experience for Facebook users."

For more information about "Gift Me This" and other ShopLocal products ideal for the holiday season, please visit here.

About ShopLocal
ShopLocal (www.AboutShopLocal.com), leader in multi-channel marketing services, offers a complete suite of innovative digital solutions that connect advertisers and consumers -- online and in-store. ShopLocal's industry-leading SmartProduct business solutions (SmartCircular, SmartCatalog and SmartDelivery) enable more than one hundred of the nation's top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and localized promotions to shoppers through online circulars, display advertising, search, social media, digital out of home and mobile. ShopLocal is the retail division of PointRoll, a wholly owned subsidiary of Gannett Company.

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