November 09, 2009 18:23 ET

ShopNBC Achieves Single Largest Sales Day Since Mid-2008

Customers Respond Positively to Multichannel 24-Hour Holiday Electronics Gift Event

MINNEAPOLIS, MN--(Marketwire - November 9, 2009) - ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced it achieved the single largest sales day since June 22, 2008, during an event titled "The 24-Hour Holiday Electronic Gift Celebration" this past Sunday, November 8. The one-day sales event generated approximately $3.6 million in net revenue while driving significant active customer activity with a 37% new customer count via the company's multichannel retailing channels of TV and the Web. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV, mobile devices (iPhone and iPod Touch), online at, and streamed live at www.ShopNBC.TV.

The 24-Hour Holiday Electronic Gift Celebration featured innovative gift ideas from HDTVs to the newest notebook technology packages. Throughout the special electronics event, ShopNBC hosts and expert guests brought to life an array of premium lifestyle brand names in electronics including HP, Mitsubishi, iLuv, iHome and more, along with educational and entertaining product demonstrations.

Kris Kulesza, ShopNBC's SVP of Merchandising, said: "We are pleased to announce the success of this sales event, which showcased the most consumer electronics products ever featured in one day across our multichannel platform. Viewers responded strongly by voting with their wallets. New and active customers are reacting favorably to our initiatives. We look forward to continuing the momentum of unlocking our customer growth potential."

John Schrogie, Director of Housewares and Electronics, said: "From HDTV gifts for the whole family to devices that turn memories on film into digital format, both tech-savvy and not-so-tech-savvy viewers discovered great holiday gift ideas while being educated and entertained with unique electronic finds that made their lives easier. It's an exciting preview of what's to come in electronics on ShopNBC."

Top 5 Best Sellers of the ShopNBC 24-Hour Electronic Gift Celebration

1. HP 17.3" 500GB Blu-ray Notebook Package (V51154; $899.00 after $100 rebate) -- For those who want an all-in-one performance notebook with rich multimedia features, such as blu-ray, the HP Pavilion DV7 Entertainment series delivers desktop-replacement performance that looks as great as it runs.

2. Mitsubishi 60" DLP TV, available with the stand (V51638; $1,499.00) or without (V51637; $1,299.00) -- Perfect for watching all the exciting holiday sporting events and more.

3. MSI Notetop (E6210; $499.00) -- This affordable all-in-one touch screen PC includes a Dual Layer DVD burner, built-in webcam and microphone, 4 USB ports, 4-in-1 card reader, and a stylish keyboard and mouse combo. A winning combination of performance and style that's great for the whole family.

4. Pentax W80 Waterproof Camera (E6216; $259.00) -- Allows you to capture holiday moments with family and friends so you can remember them always.

5. IT 5in1 Retro Turntable (V51630 & V51641; $179.50) -- Record your old albums and audio cassettes onto new digital CDs. Merge the past and present with this all-in-one music center. Listen to radio, vinyl, cassette, CD and MP3 formats. The Wooden Music Center offers tremendous value.

As part of the network's "ShopNBC With Confidence" initiative this holiday season, customers will experience the added benefits of an extended return policy through January 31, 2010. In addition, customers will find shopping on ShopNBC even easier with the recent launch a new shipping program titled "ValueShipping," which is designed to save customers money when ordering multiple items. With ValueShipping, customers pay one low rate throughout the day (12 am ET - 11:59:59 pm ET). All additional orders made that same day ship absolutely free. The rate customers pay is based on the highest shipping rate of the multiple items ordered. Items must ship to the same address.

To learn more, visit

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site,, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Contact Information

  • Contact Info:

    Anthony Giombetti
    Media Relations
    612 308 1190
    Email Contact