October 20, 2008 09:00 ET

ShopNBC Announces Consulting Agreement With TV Shopping Experts Segel Associates

MINNEAPOLIS, MN--(Marketwire - October 20, 2008) - ShopNBC (NASDAQ: VVTV), a 24-hour television shopping network, today announced a consulting agreement with Segel Associates, a direct response marketing and product development firm with 15 years of experience in the TV shopping industry.

Under the agreement, principals Marvin and Alan Segel will serve in an advisory capacity to ShopNBC and provide broad advice on business strategy, marketing and promotions, merchandising, vendor recruitment, product sourcing, cable distribution, and TV operations.

"Segel Associates' reputation in the TV shopping world is second to none," said Keith Stewart, ShopNBC President and COO. "Marv and Alan bring a tremendous amount of knowledge and contacts to the table. Their heritage in home shopping is rooted at the inception of our industry. Their sourcing network is global. And their ideas are innovative backed by a proven track record of success. This agreement will enable ShopNBC to further develop our core business across many critical fronts while expanding our search for new and interesting products to attract new customers and delight our loyal base."

"We are excited to work with such a dynamic and nimble company as ShopNBC, which I clearly see as the future of electronic retailing," said Marvin Segel, President and Founder of Segel Associates. "ShopNBC has a great brand, a wonderful set of strategic assets, and a seasoned group of talented people. We truly believe in Keith and the positive changes he is making at the shopping network. We look forward to helping him continue the momentum as well as capitalizing on a multitude of opportunities in the marketplace for the benefit of ShopNBC viewers."

The Company stated that the Segel brothers plan to launch a number of products on ShopNBC in the near future, including the Deep Cover Nail System, the patented Flavor Magic Gourmet Seasoning Sheets by Real Chef, and other Real Chef gourmet foods and kitchenware branded products, to mention a few.

About Segel Associates

Segel Associates is a leader in direct response, home shopping and product positioning. Established 15 years with offices in King of Prussia, PA and Cherry Hill, NJ, the company was founded by Marvin Segel. A TV shopping veteran, Mr. Segel has successfully introduced several products to QVC. He also has helped other entrepreneurs succeed on QVC with their own product inventions. Mr. Segel is author of "Uphill All The Way" and is currently creating and co-producing "The Divas of Daytime TV" with Creative Entertainment. For more information, please visit and

About Real Chef

Real Chef was founded by former restaurateur Alan Segel whose mission is to bring chef-inspired gourmet foods and unique kitchenware to American homes -- from the most practical cast iron cookware, to an artisan small-batch sauce, to a revolutionary seasoning system. The Company also brings together talented celebrity chefs, giving them a forum to create products that are typically reserved exclusively for guests in their own restaurants. For more information, please visit

About ShopNBC

ShopNBC is a direct-to-consumer, multimedia shopping destination. The shopping network reaches 70 million homes in the United States via cable affiliates and satellite: DISH Network channel 228 and DIRECTV channel 316. is recognized as a top e-commerce site. ShopNBC is owned and operated by ValueVision Media. For more information, please visit

Contact Information

  • Contacts:
    Frank Elsenbast
    Chief Financial Officer

    Anthony Giombetti
    Media Relations