October 08, 2009 20:17 ET

ShopNBC Announces Gourmet Cook Gift Event for Food Enthusiasts

MINNEAPOLIS, MN--(Marketwire - October 8, 2009) - ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, announced today the first ever "ShopNBC Cooks" gourmet food gift event featuring 12 hours of expert guests, gourmet foods, Wüsthof Cutlery, Le Creuset, ProBake Bakeware, professional-quality kitchen essentials, holiday gifts, and the premiere of "The Culinary Institute of America" -- offering master chef created cookware, tools, and Culinary Boot Camps. The event launches Friday, October 9 at 12 am ET with the "Kitchen Essentials" and "Gourmet Kitchen" shows, followed by an additional 10 hours of programming beginning at 12 pm ET. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

Throughout the special event, ShopNBC hosts and expert guests will bring to life an array of premium lifestyle brand names in cookware, cutlery, kitchen tools, and cooking essentials with informative product demonstrations. Culinary novices and connoisseurs alike will discover holiday gift ideas for the foodies on their list, while being entertained with unique techniques and cooking tips. The "Gourmet Holiday Food" show series during the event will feature delectable center-of-the-plate options perfect for holiday gifting and entertaining, including Hancock lobster tails & lobster rolls, Heartbrand Akaushi Kobe sirloin steaks, and additional mouth-watering surprises.

John Schrogie, ShopNBC's Director of Housewares, said: "It's a pleasure to announce the first ever ShopNBC Cooks event. Through informative on-air presentations from our expert guests and hosts, viewers will be introduced to a number of well known culinary brands and gourmet foods that will transform their time in the kitchen and make meal preparation easier and more enjoyable. This exciting event is a wonderful preview of what's to come at ShopNBC. We are continuing to expand our kitchen, housewares, and gourmet food offerings, which will make for wonderful gifts this holiday season, as we further establish our multi-platform as a destination for culinary enthusiasts nationwide."

As part of ShopNBC Cooks event, The Culinary Institute of America show will debut at 12 pm ET. ShopNBC host Brian Kessler and expert guest Laura Pickover, who is also Director of the Food Enthusiast Programs at the Culinary Institute of America, will present tailored packages of the Institute's Culinary Boot Camps for food enthusiasts seeking the ultimate experience. Along with Mr. Kessler and Ms. Pickover, Master Chef Ron DeSantis will present viewers with premium products designed by the world-famous master chefs at the college including 7-ply cookware, Vita-Mix blenders, and cutlery.

Added Mr. Schrogie, "We are pleased to be partnering with The Culinary Institute of America. Through this strategic relationship, customers will discover premium cookware, culinary expertise, and through the Culinary Boot Camp experience: the unique opportunity to step inside the walls of the famous culinary college that has trained some of the most prestigious master chefs in the world."

Culinary Boot Camps Exclusively Tailored for ShopNBC Viewers

Designed and taught by the masters at The Culinary Institute of America, the Boot Camps provide a unique opportunity for food enthusiasts to spend two or five days at the famed location in Hyde Park, submerse themselves in the tradition of the institution, and learn the foundation and fundamentals of food preparation.

--  Two Day Boot Camp (B55092) includes basic cooking and knife skills
    along with the fundamentals of baking and pastry.
--  Five Day Boot Camp (B55091) features the fundamentals of cooking and
    knife skills, baking and pastry basics, and a gastronomic tour of Parisian
    Bistros and Brasseries, Asia, and Italy.

For more details on the ShopNBC Cooks event, visit www.ShopNBC.com.

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Contact Information

  • Contact Info:

    Anthony Giombetti
    Media Relations
    612 308 1190
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