SOURCE: ShopNBC

ShopNBC

August 21, 2009 20:15 ET

ShopNBC Premieres New Brilliante(C) Purely Platinum Jewelry Line

New Collection of Pure Platinum Jewelry Set With Certified Cubic Zirconia Debuts Friday, August 21 at 9 pm EDT

MINNEAPOLIS, MN--(Marketwire - August 21, 2009) - ShopNBC, the premium lifestyle brand in electronic retailing, today announced the premiere of "Brilliante Purely Platinum," a new product line of pure platinum jewelry set with certified Brilliante cubic zirconia stones. The new collection debuts today at 9 pm EDT, during the premiere airing of the show titled after the line. ShopNBC is available anywhere: cable and satellite TV; mobile devices (iPhone and iPod Touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

As part of the debut, ShopNBC host Daniel Green and style maven Heather Hall will surprise and delight savvy jewelry viewers with a black-tie presentation, bringing to life the unique story of Brilliante Purely Platinum. Each stone in the collection has been independently certified as AAA quality, and each individual design includes a unique, laser-inscribed identification number. The Purely Platinum collection includes both classic and contemporary designs with prices ranging from $150 - $1,000.

Alex Patton, ShopNBC's Vice President of Jewelry and Watches, said, "Pairing pure, high-end platinum -- the jewelry industry's most sought-after metal -- with the beauty and value of Brilliante's finest cubic zirconia, is a new concept developed in response to increased customer demand. We are thrilled to introduce the new line and show series, as well as offer our customer a premium option in jewelry that simply did not exist before today."

Top 3 Brilliante Purely Platinum Must-Have's:

--  Platinum 1.00ct Round or Princess Cut Stud Earrings (J319661 -
    $179.00). Sparkling stud earrings are an elegant, affordable alternative to
    classic diamond studs.
--  Platinum 2.00ct Round Cut Brilliante Solitaire Ring (J319660 -
    $440.00). Breathtaking, bold size and design puts elite elegance well
    within your reach.
--  Platinum 1.00ct Round Cut Brilliante Three-Stone Ring (J319665
    $918.75). A look for the ages, this three-stone design delivers triple the
    sparkle.
    

ShopNBC Did-You-Know's About Platinum:

--  Platinum is 30 times more rare than gold.
--  Platinum is more dense and more durable than gold, silver and other
    precious metals.
--  Platinum never fades or tarnishes.
--  Platinum is naturally white and does not cast diluting color onto a
    stone.
--  Platinum is naturally hypoallergenic and ideal for those with
    sensitive skin.
    

About Brilliante

The Brilliante Purely Platinum range represents the newest standard in premium cubic zirconia. Each stone is colorless, symmetrical, and diamond-like in sparkle but at a fraction of the cost of real diamonds. Other brands within the Brilliante family include Brilliante Facet Collection, Brilliante Timeless Collection and Brilliante by Design. For more information, visit www.ShopNBC.com keyword "Brilliante."

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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