August 26, 2009 21:57 ET

ShopNBC Premieres sensorPEDIC™ Memory Foam Bedding Essentials Line

MINNEAPOLIS, MN--(Marketwire - August 26, 2009) - ShopNBC, the premium lifestyle brand in electronic retailing, today announced the premiere of a new vendor-branded lifestyle shopping show series titled "sensorPEDIC™ Memory Foam Essentials," which will feature a collection of innovative memory foam bedding accessories. The new collection debuts Thursday, August 27 at 1 am EDT. As part of the company's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod Touch); online at, and streamed live at www.ShopNBC.TV.

ShopNBC's new show series "sensorPEDIC™ Memory Foam Essentials" will feature customizable solutions for sleep related issues. This premium collection offers European-style tailoring with ventilated memory foam for increased comfort and therapeutic pressure point relief. The sensorPEDIC™ collection includes pillows, bed toppers, travel sleep accessories and more.

Alex Kind, bedding and textile industry veteran, will be the on-air spokesperson for the sensorPEDIC brand. Mr. Kind will join ShopNBC hosts Daniel Green, Kimberly Wells and Melissa Miner to share with viewers the customizable sensorPEDIC™ memory foam options to help provide a better night's sleep.

Top 3 sensorPEDIC™ Memory Foam Items:

--  sensorPEDIC™ Molded Memory Foam Adjustable Custom Contour Pillow
    (V76939). Adjustable contour pillow features 4 customizable height
    configurations for optimal support.
--  sensorPEDIC™ Grand 3" Quilted Memory Foam Topper (V76945).
    Customizable top-of-bed support with advanced ventilation technology for
    premium comfort.
--  sensorPEDIC™ Memory Foam U Neck Pillow (V76942). Contour pillow
    with 4 removable height configurations for on-the-go custom neck support.

"We are delighted to introduce the sensorPEDIC™ collection to our viewers, as part of our expansion of the Home category due to increased customer demand," said Deanna Heck, ShopNBC's Director of Home Furnishings, Domestics and Mattresses. "This first-of-its-kind addition to the marketplace provides our customers with a fully customizable sleep experience through the use of new technology that allows individuals to remove and add layers of memory foam."

For more details on dates and show times, please visit keyword "sensorpedic".

About sensorPEDIC™

sensorPEDIC™ is the premier brand in specialty sleep and memory foam sleep accessories, offering products that contour to individual body shapes. Created to help every consumer achieve a restorative night's rest and provide solutions for sleep related issues, sensorPEDIC™ is designed with the highest quality standards. Offering affordable luxury in memory foam mattresses, pillows and mattress toppers, sensorPEDIC™ is improving your comfort one night at a time.

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site,, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Contact Information

  • Contact Info:
    Anthony Giombetti
    Media Relations
    612 308 1190
    Email Contact