SOURCE: ShopNBC

ShopNBC

September 28, 2009 13:55 ET

ShopNBC to Debut Griot's Auto Care and Garage Set

MINNEAPOLIS, MN--(Marketwire - September 28, 2009) - ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, announced today the upcoming debut of "Griot's Garage," a new collection of car care products, tools, garage organization and accessories for automotive enthusiasts. The new collection launches Tuesday, September 29 at 12 am, 3 am, 9 am, 3 pm and 6 pm ET, during a show titled after the collection. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod Touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

Griot's Garage on ShopNBC will debut with host Brian Kessler and Richard Griot -- founder and automotive expert guest -- who together will surprise and delight viewers who are passionate about the cars they drive and the autos they covet. The custom designed set of the new show series will take viewers into a testosterone paradise: a garage featuring a number of must-have car care products, a prized assortment of vehicles, custom cabinetry to hold the finest car cleaning tools and a pristinely washed and squeegeed floor.

"It's exciting to partner with such a legend in the industry and transform the viewer from their home into a haven for automotive enthusiasts. Through the magic of television, they will experience an aspirational garage filled with the finest assortment of innovative car care products and accessories in the marketplace today -- all in one place," said John Schrogie, ShopNBC's Director of Housewares. "This unique collection of products is a dream-come-true for auto lovers nationwide, and a premium lifestyle addition to our merchandise offerings at ShopNBC."

Griot's Garage Kits Created Exclusively for ShopNBC:

Designed for those who love the smell of exhaust from a well-oiled machine and crave the thrill of speed on the open road, the entire product line is created, tested and developed by Mr. Griot and his team. Featured items on Griot's Garage include:

--  Use Griot's Garage Spray-On Wax Value Kit (D10024) to make your car
    look like the day you drove it off the showroom floor.
--  Achieve under-the-hood perfection with the Griot's Garage Engine
    Detailing Value Kit (D10034).
--  Fix small chips and cracks from the open road with Griot's Garage
    Windshield Repair Value Kit (D10035).
    

Richard Griot said: "I am thrilled to be bringing our extensive Griot's Garage Car Care line of products to the ShopNBC family and its loyal customers. To have the opportunity to present the finest car care products available through the television medium is equally exciting for us. Now it will be like I'm in the customer's own garage, demonstrating hands-on lessons about how to tackle any car care problem and achieve a polished result."

For more details on dates and show times, please visit www.ShopNBC.com keyword "Griot's Garage."

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Contact Information

  • Contact Info:

    Anthony Giombetti
    ShopNBC
    Media Relations
    612 308 1190
    Email Contact