August 27, 2009 16:01 ET

ShopNBC to Launch Sensa Weight-Loss System August 30

MINNEAPOLIS, MN--(Marketwire - August 27, 2009) - ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced the launch of the Sensa Weight-Loss System on its multichannel platform of TV and the Web (, which will debut Sunday, August 30. ShopNBC is available anywhere: cable and satellite TV, mobile devices (iPhone and iPod Touch), online at, and streamed live at www.ShopNBC.TV.

Developed by Dr. Alan Hirsch, the Sensa Weight-Loss System is based on more than 20 years of research. Sensa is an entirely different type of weight-loss program; no pills, no stimulants, and no restrictions on the types of foods that can be eaten. Since its August 2008 market debut, Sensa has been used by thousands of Americans in their quest to lose weight.

Dayna Devon, Emmy award-winning journalist and TV personality, will be the on-air spokesperson for the Sensa brand. Ms. Devon will join ShopNBC hosts Brian Kessler, Connie Kunkle, Daniel Green, Libby Floyd and Wendi Russo to share with viewers her personal Sensa success story as well as entertain testimonials from other Sensa users.

"ShopNBC's commitment to offering premium brands and quality customer care makes it a perfect partner for Sensa," says Don Ressler, co-CEO of Sensa Products, LLC. "We look forward to sharing our product with their loyal customers and having ShopNBC be Sensa's premier marketing and distribution partner in the TV shopping space."

Kris Kulesza, ShopNBC's Chief Merchant, said: "Sensa is a welcomed addition to the ShopNBC family of brands, and this partnership with such fluent marketers in the electronic retailing space is a very exciting venture for us. The Sensa Weight-Loss System is a program that is well-suited for success in direct response TV with a strong auto delivery component. There is no doubt that customers will respond enthusiastically to this product, and we look forward to introducing and building this brand together over the long-term."

Donna Tarantino-Loyle, ShopNBC's Director of Beauty and Health, added: "We are thrilled to bring Sensa to the ShopNBC viewer. This product is perfectly aligned within our health and wellness category, and taps into overcoming an issue many people struggle with: diet and weight loss. Sensa provides an easy way to feel good and look fabulous by simply sprinkling away the pounds."

For more information on Sensa products, please visit keyword -- Sensa.

About Sensa

Based on over 20 years of his research linking human olfactory senses to appetite and over-eating, Dr. Alan Hirsch developed the Sensa Weight-Loss System. Sensa consists of patent-pending blends of scented Tastants that you sprinkle on food, and are designed to stimulate the olfactory senses and trigger satiety. Sensa has become a leading weight-loss tool to encourage portion control without restrictive dieting, stimulants or pills.

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site,, is recognized as a top e-commerce site. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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