Brent Cross Shopping Centre

Brent Cross Shopping Centre

December 21, 2008 19:01 ET

Shoppers at Brent Cross Expected to Spend Pounds Sterling 16 Million in Last Three Shopping Days Until Christmas

LONDON, UNITED KINGDOM--(Marketwire - Dec. 22, 2008) -

Editors note: A video is included with this release.

The Christmas countdown has begun with just three shopping days to go. Brent Cross Shopping Centre expects to see 200,000 people through its doors between now and close on Christmas Eve, spending a predicted total of Pounds Sterling 16 million.

Despite a slow start to December, interest rate and VAT reductions, plus selective discounting from retailers has helped to drive over half a million people to the Centre over the last week. Trend analysis at Brent Cross shows that 'Christmas is getting later'. 2007 Brent Cross figures show that 25% of pre-Christmas trade will be generated within the last six days. This year, last minute shopping is particularly prevalent as shoppers are holding out for last minute bargains.

Norman Black, from Brent Cross Shopping Centre, comments; "Last year Christmas fell on a Tuesday, this year we have a couple of extra shopping days with Christmas Day falling on a Thursday. As a result, shoppers are taking full advantage of this to complete their Christmas shopping, especially as many will enjoy an extended Christmas break this year, finishing work on 19 December.

"We expect that the Christmas Eve rush will be driven mainly by food shoppers in the morning, and later in the day by those who have been waiting for pay day on the 23rd. Younger men are typically the ones most likely to leave their Christmas shopping to the last minute, which is why this year we're open 'til 6pm on Christmas Eve.

"Although we have already seen some great price reductions this side of Christmas, over 100 stores will start their sales on Boxing Day at Brent Cross, with the 27th December seeing M&S, John Lewis and Fenwick begin their sales with significant reductions for those looking for bargains.

"The sales at Brent Cross will be huge this year. Pre-Christmas we saw discounts averaging 25% on selected lines, but after Christmas we expect shoppers to benefit from many products with discounts of up to 75%, as retailers look to shift stock in challenging conditions."

Brent Cross is open from 10am - 10pm until 23 December and from 9am - 6pm on Christmas Eve and is the only major shopping centre in London to offer free parking.

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