SOURCE: AisleBuyer

AisleBuyer

January 10, 2011 09:00 ET

Shoppers Skip Checkout Lines, Pay From Mobile Phones

AisleBuyer Releases First Data on Mobile Self-Checkout

BOSTON, MA--(Marketwire - January 10, 2011) - AisleBuyer LLC, the innovator of mobile checkout solutions, announced today that it has compiled data from its first customer launch. Following the launch of AisleBuyer's mobile self-checkout application for iPhone and Android with retail partner Magic Beans, the company has found an overwhelming consumer demand for the ability to checkout securely and easily from a mobile device.

The data analyzed in "Mobile Self-Checkout During the 2010 Holiday Shopping Season" was gathered during the peak holiday shopping period, spanning from November 26th, 2010 ("Black Friday") to December 19th, 2010.

Notable findings from the study include:

  • More than 15% of smartphone-toting customers chose mobile self-checkout in lieu of the traditional cash register
  • During Black Friday weekend alone, more than 42% of smartphone users chose mobile self-checkout instead of using the traditional cash register -- a number that represented 12% of all transactions
  • 60% of all customers who used the application to scan a product ultimately made a purchase

Also during the study, AisleBuyer found evidence that its application positively influenced consumer spending. In total, customers using the application made purchases averaging 8% more than those of their traditional shopping counterparts, showing how mobile self-checkout technology is beneficial to retailers of all sizes and types.

"From the results we've seen at Magic Beans, it's clear that consumers are ready for this type of disruptive technology, and will embrace mobile self-checkout to make the in-store retail experience faster, easier and more informative," said Andrew Paradise, AisleBuyer CEO and founder. "By combining the benefits of an online shopping experience with the immediate gratification of an in-store purchase, retailers are now better poised to compete with their online counterparts."

The full white paper can be seen at http://www.aislebuyer.com/downloads/whitepaper.pdf.

About AisleBuyer
AisleBuyer is a mobile shopping platform that is revolutionizing the in-store shopping experience. AisleBuyer leverages Smartphone technology to unite the best features of both 'bricks' and 'clicks' retailing. Its platform, which includes a virtual shopping assistant, 'location aware' digital circular, and patent-pending, mobile self-checkout system provides retailers with an end-to-end solution designed to increase sales, reduce costs, and offer unprecedented analytical insight into in-store shopping behavior. AisleBuyer is headquartered in Boston, MA.

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