SOURCE: ShopperTrak


March 10, 2015 07:50 ET

ShopperTrak Announces New Market Intelligence Categories

New Feature Provides Category-Specific Benchmarking, Grants Retailers Deeper Understanding of Performance

CHICAGO, IL--(Marketwired - March 10, 2015) - ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, today announced the implementation of 10 retail-specific categories to their Market Intelligence solution.

Further enhancing the existing benchmarking platform, Market Intelligence Categories offer retailers greater context regarding store performance as compared to direct competitors, as well as the ability to evaluate the effectiveness of their operational and marketing efforts, all through a customized view of the marketplace.

"The new feature illustrates our commitment to offer innovative solutions that generate valuable insights for our customers," said Chetan Ghai, ShopperTrak chief product officer. "The greater granularity provided by Market Intelligence Categories offers retailers actionable information to drive key business decisions and, ultimately, increase traffic."

Adding value for retailers, especially specialty retailers, the 10 categories for benchmarking include footwear, women's apparel, family apparel, wireless, jewelry, housewares and home furnishings, among others.

For more information on ShopperTrak's performance analytics suite, please visit:

About ShopperTrak

ShopperTrak is the leading global provider of location-based analytics, providing insights into consumer behavior, enabling their clients to better understand their customers and enhance the shopping experience to increase traffic, conversion and transaction size.

With more than 1,000 of the world's leading retailers, malls and entertainment venues, ShopperTrak deploys over 70,000 devices across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; Mexico City, Mexico; and Helsinki, Finland. Find out more at

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