SOURCE: Business Review Australia

Business Review Australia

April 24, 2012 13:26 ET

Shopping Above the Clouds: How Airlines Harness the Buying Power of the Growing Asia-Pacific Travel Market at 35,000 Feet, in Business Review Australia

Using a Handheld Point-of-Sale Device Such as UBITA or OnBoard PowerSeller™ 2, GuestLogix Gives Airlines the Opportunity to Market Products and Services Carefully Tailored to the Flight's Final Destination and Passenger Demographic

SAN DIEGO, CA--(Marketwire - Apr 24, 2012) - Imagine you've just boarded a flight in Singapore that's bound for Melbourne -- a solid 7.5 hours of flight time during which you must keep yourself occupied. After grabbing some shut eye, flipping through the in-flight magazine, and perusing the channels on your headrest television, this task can be a challenging one.

Why not go shopping?

Airlines are beginning to capitalise on their captive airborne audiences by offering more than just the weird pet accessories and garden gnomes adorning the pages of the typical sky shoppers' guide. Instead, Toronto-based technology company GuestLogix is offering tickets to theatre performances, festivals and sporting events; mobile calling cards; ground transportation bookings, and an array of other products and services that passengers can use once they land.

"Usually, passengers will buy products during the flight that they want to consume onboard before reaching their destination. We're offering the opportunity for them to buy items for their destination," said Brett Proud, GuestLogix's Executive Vice President of New Markets and Products.

Continue reading this story and many more in the April issue of Business Review Australia:

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