SOURCE: Jumpstart Automotive Media

April 16, 2007 11:00 ET

Shopping.com's Automotive Channel Joins Jumpstart Automotive Media's Ad Network

Jumpstart Extends the Reach of the Jumpstart Auto Channel to 6 Million Monthly Users

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 16, 2007 -- Jumpstart Automotive Media today announced that it has become the exclusive advertising-sales partner for all auto inventory on the Shopping.com's Automotive Channel, which includes Shopping.com, DealTime, and Epinions. The agreement adds 1.4 million auto-specific unique users to the 5 million uniques already in the Jumpstart Automotive Ad Network, which includes NADAguides, Vehix, Consumer Guide Automotive, and JD Power Autos. This partnership extends the reach of the Jumpstart Auto Channel for both contextual and behavioral advertisers to reach a critical mass of in-market shoppers.

Shopping.com pioneered online comparison shopping and today is one of the fastest growing shopping destinations for products from thousands of trusted stores from across the Web. To attract auto buyers, it has special features such as the ability to simultaneously compare the most popular cars within 6 different automobile categories. Shopping.com indexes well ahead of Nielsen//NetRatings' @Plan industry norms in attracting auto buyer across a range of categories such as intent to buy any hybrid and purchased a new or used auto in the past six months.

Jumpstart will represent Shopping.com's automotive sites (Shopping.com Autos, DealTime Autos, and Epinions Autos) to all automotive-related advertisers including auto makers, regional dealer associations, dealer groups, individual dealers and allied produces and service such as aftermarket and auto insurance.

"Jumpstart's well established automotive sales and marketing expertise provides instant access at the national, regional and local levels," says Scott Engler, Shopping.com Director of Sales. "We are tapping their extensive online auto industry experience to help craft a competitive in-market channel that will be meaningful to consumers and auto advertisers."

"We are extremely pleased to add Shopping.com's automotive sites to our Jumpstart Auto Channel product," says Mitch Lowe, CEO of Jumpstart Automotive Media. "With their tightly integrated sites and automotive comparison content, we will be able to significantly extend the reach of the Jumpstart Automotive Ad Network which allows auto advertisers to reach over 6 million in-market shoppers."

San Francisco-based Shopping.com (www.shopping.com) was founded in 1997 and acquired by eBay in June 2005. The largest online comparison shopping service, Shopping.com is the pioneer of online comparison shopping and empowers consumers to make informed purchasing decision. Epinions (www.epinions.com) is a community of trusted users that allows consumers to make informed buying decisions with premier consumer reviews, valuable consumer insight, unbiased advice, in-depth product evaluations and personalized recommendations from trusted users. DealTime.com (www.dealtime.com) goes beyond product search to offer helpful information that helps people decide what to buy and where to buy it by providing pricing, availability and specifications on products from thousands of online merchants, including personalized tax and shipping details for each product. The sites have over 19.8 million unique visitors per month according to comScore Media Metrix (July '06).

Jumpstart Automotive Media, Inc. (www.JumpstartAutomotiveMedia.com) partners with leading web publishers to create the Internet's largest and highest quality community of car shoppers. Jumpstart's targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Key Jumpstart Network partners include NADAguides, Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com, Google, and Yahoo. Jumpstart has partnered with leading web sites and ad networks to create the Jumpstart Behavioral Auto Channel, which uses behavioral targeting to track and serve ads to in-market car buyers across one of the web's largest aggregated distribution bases.

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