SOURCE: Popsugar Inc.

POPSUGAR Inc.

November 26, 2013 15:52 ET

ShopStyle Finds Top Early Holiday Online Shopping Trends and Roundup of Cyber Monday Fashion Deals

SAN FRANCISCO, CA--(Marketwired - Nov 26, 2013) - With holiday shopping season upon us, POPSUGAR's ShopStyle, the leading fashion search engine, rounded up Cyber Monday fashion deals and has identified some early trends in the 2013 holiday shopping season.

ShopStyle analyzed site data from the first two weeks of November and conducted a survey of its users. Its findings include:

1. "Trick or Treating" takes on a whole new meaning.

  • This year, the holiday shopping season started as early as Halloween. According to Melissa Davis, General Manager of ShopStyle, "The competition for share of consumer holiday spending has never been more intense. To respond to mounting pressure, retailers are kicking off the holiday shopping period earlier than ever with a growing number of retailers offering deals on or before Thanksgiving Day and well ahead of Black Friday. Consumers are responding, beginning their holiday shopping process earlier as well. We've already seen an increased amount of shopping on ShopStyle.com the first two weeks of November compared to the same time last year."
  • According to ShopStyle.com's 2013 Holiday Shopping survey, 42% of women indicated that they begin their holiday shopping prior to or around Halloween, as compared to 34% of women who begin their holiday gift shopping on Black Friday or Cyber Monday.

2. Not surprisingly, the ubiquity and convenience of shopping on mobile and tablet devices is helping to significantly drive this trend. 

  • Over the first two weeks of November, unique visitors to ShopStyle.com via a smart phone have grown 60% and tablet visitors have grown 32% this year as compared to the same two-week period in 2012
  • According to the ShopStyle.com 2013 Holiday Shopping report, 34% of women use a smart phone and 30% use a tablet to shop for their holiday gifts. ShopStyle.com visitor data also confirms this trend.

3. Retailers are offering discounts earlier in the shopping season.

  • In both 2013 and 2012, the majority of ShopStyle.com visitors in the first two weeks of November who clicked to purchase items chose full price items. However, this year has seen a 20% year over year increase in shoppers who have clicked to purchase discounted items (43.6% in 2013 vs. 36.2% in 2012).

4. Black is the new black. Despite the bright colors on the runways this year, black (19%) was still the most popular color for women's clothing with ShopStyle.com's shoppers in November. The next most popular colors were white (12%), followed by red (9%) and blue (9%).

*The "2013 Holiday Shopping" study was conducted by ShopStyle in October 2013. Findings were based on 250 total respondents.

About POPSUGAR
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce -- online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-49, POPSUGAR's sites draw over 20M U.S. unique visitors and its original videos are viewed over 43M times monthly (comScore). POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.