SOURCE: Popsugar Inc.


December 04, 2013 16:36 ET

ShopStyle Identifies Key Online Shopping Trends and Most Popular Fashion Items From Thanksgiving, Black Friday and Cyber Monday

SAN FRANCISCO, CA--(Marketwired - Dec 4, 2013) - With data from Thanksgiving, Black Friday and Cyber Monday, POPSUGAR's ShopStyle identified some of this holiday season's key online shopping trends and the most popular women's fashion items.

"As a leading online fashion search engine with millions of users and thousands of products available on our site, the trends on ShopStyle are reflective of larger market trends in e-commerce," said Melissa Davis, General Manager of ShopStyle.

Thanksgiving, Black Friday and Cyber Monday Trends

  • 'Couch Commerce' continues to take off. The growth in traffic and purchases on Thanksgiving, Black Friday and Cyber Monday was fueled by increased mobile and tablet usage.
    • Thanksgiving: 32% growth year over year in traffic, 115% year over year growth in conversion (clicks on an item).
    • Black Friday: 28% growth year over year, 115% year over year growth in conversion.
    • Cyber Monday: 26% growth year over year, 112% year over year growth in conversion.
  • 'Prime time' shopping grows as consumers sneak away from holiday activities to shop online. Shopping peaked in the evening hours for Thanksgiving, Black Friday and Cyber Monday. Shopping spiked all three days between 8:00 pm EST and 11:00 pm EST.

POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce -- online, on mobile, and at your door. is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-49, POPSUGAR's sites draw over 20M U.S. unique visitors and its original videos are viewed over 43M times monthly (comScore). POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit and follow @POPSUGAR on Twitter.