SOURCE: Popsugar Inc.


December 13, 2013 14:19 ET

ShopStyle Signs Supermodel Miranda Kerr to Star in New Advertising Campaign

Top Fashion Photographer Terry Richardson & Director Peter Glanz Bring Creative to Life

SAN FRANCISCO, CA--(Marketwired - Dec 13, 2013) - POPSUGAR Inc., a global women's lifestyle brand at the intersection of content and commerce, today announced that it has signed international supermodel and entrepreneur Miranda Kerr to star in ShopStyle's national advertising campaign. The print ad was shot by noted fashion photographer Terry Richardson, and the TV ad was directed by Peter Glanz in New York. The multiplatform campaign will include national broadcast and cable advertising as well as print advertising scheduled to run in mid-December through early Spring. The campaign was conceived and executed by NY-based agency Sub Rosa, and media planning is handled by Media Storm.

"As a style and fashion icon, we couldn't think of anyone better than Miranda to represent ShopStyle in the newest installment of the campaign," said Brian Sugar, CEO and cofounder of POPSUGAR. "Miranda lends an authenticity and a signature look that truly captures the real essence of ShopStyle's brand."

ShopStyle has established itself as the ultimate online destination for women to search and discover millions of fashion products from thousands of stores. The campaign featuring ShopStyle's new tagline, "We Search, We Find, We ShopStyle," launched on Nov. 4. To view the latest ad with Miranda Kerr, go to:

POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce -- online, on mobile, and at your door. is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-49, POPSUGAR's sites draw over 20M unique US visitors, and its original videos are viewed over 43M times monthly (comScore). POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit and follow @POPSUGAR on Twitter.