SOURCE: Project: WorldWide

Project: WorldWide

December 02, 2013 10:30 ET

Shoptology Appoints Industry Veteran Ken Madden as New Head of Digital

DALLAS, TX--(Marketwired - Dec 2, 2013) - Independent agency network Project: WorldWide ( and its shopper engagement agency, Shoptology (, today announced the hire of Ken Madden, who will serve as Head of Digital at Shoptology, effective today. In this new position, Madden will report directly to Shoptology CEO Charlie Anderson.

Charged with overseeing Shoptology's digital, social and mobile strategy teams, Madden will play a lead role in the agency's ongoing capability development, digital thought leadership and eCommerce practice; working across all of Shoptology's clients including Pepsi-Lipton Partnership, Blistex's Stridex, Golden Corral, Lifeway Christian Resources and DSM.

"Investing in top digital leadership has never been more important," said Anderson. "Madden is an incredible talent that has dedicated his career to the creative use of technology and data driven insights to solve client problems. His hire not only supports our vision for Shopper Marketing 2.0, it signifies a pivotal point in our industry that is focused on digital, shopper engagement."

Madden joins Shoptology from Geometry Global, where he served as Executive VP, Head of Digital, North America. Prior, he worked at OgilvyAction, serving in various leadership roles over the course of his tenure, focusing on and developing data and analytics, research, digital strategy, technology and eCommerce capabilities.

"We are at a decisive point in time where our industry is rapidly changing -- the retail experience is completely transforming and shopper marketing for brands is about to be a different game altogether. We have a unique and rare opportunity to re-envision the shopper agency of the future and I have no doubt that Shoptology has the team and focus to get it right," said Madden. "This new role is going to allow me to use the full breadth of my experience in technology, data and analytics, digital marketing and strategy, and I can't wait to get in and start building."

Over the course of his career, Madden has received various awards and accolades including being named to Shopper Marketing magazine's Who's Who of Shopper Marketing in 2012 and 2013, and being recognized by the Path to Purchase Institute as a Faculty Member through high audience ratings at speaking engagements.

Shoptology is a next-generation shopper engagement agency, focused on driving breakthrough growth through shopper insights and activations. The agency delivers engagements that are welcome, magnetic and useful with smart, curious people asking better questions to develop more innovative solutions.

Shoptology is based in Dallas, TX and led by Charlie Anderson, an award-winning shopper marketing veteran. For more information please visit

Project: WorldWide is an independent, global network of wholly-owned agencies delivering engaging experiences that drive business results for clients. The network is comprised of engineers, craftsmen and artists creating marketing solutions that inspire people to participate and act. Project: WorldWide is employee-owned with more than 2,000 employees in 43 offices around the world. The agencies include George P. Johnson, ARGONAUT, Partners + Napier, Motive, Spinifex Group, JUXT, Affinitive, Shoptology, G7 Entertainment Marketing, School, and Raumtechnik, which span the experiential, creative, digital, social, mobile and retail sectors. For more information, please visit

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