SOURCE: Shorai, Inc.

Shorai, Inc.

Shorai, Inc.

September 17, 2013 08:00 ET

Shorai LFX™ Batteries Announces New United Kingdom Distributor Deal With Motorsport Aftermarket Group (MAG) Europe

Shorai LFX™ Batteries Continues Global Expansion With New Distributor

SUNNYVALE, CA--(Marketwired - Sep 17, 2013) - Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced news of their continued global growth with well-known motorcycle aftermarket distributor, Motorsport Aftermarket Group (MAG) Europe. In an exclusive United Kingdom distribution contract, Shorai's LFX™ batteries will be available through MAG Europe's distribution network, currently serving more than 450 dealerships in the U.K.

"Shorai's LFX battery technology really speaks for itself in terms of benefits to end users and we're glad to see a quickly growing number of globally recognized distributors, such as MAG Europe, promoting these benefits to their dealers for consumers. MAG Europe's leading market share in the United Kingdom puts Shorai in a prominent position for extended new customer exposure," said James McCormick, President and CEO of Shorai. "Through our new relationship with MAG Europe, we anticipate a significant impact within the U.K. market."

"Shorai LFX batteries are a great fit to our existing range of products," said MAG Europe's Managing Director Robert Brinkmark. "We have been supplying industry leading brands through the U.K. dealer network since 2003 and having Shorai should really help expand the scope of our operation. The technological advances and lighter weight of Shorai batteries will help with our expansion into the sport bike and power sports markets as well."

Shorai joins MAG Europe, a subsidiary of the United States-based Motorsport Aftermarket Group, a
 well-known and respected family of global brands and businesses supplying industry-leading power sports aftermarket parts and accessories. As part of Shorai's expanding business objectives to secure a larger presence in the overall motorcycle battery marketplace, this announcement comes as one of the first steps in achieving that goal. Shorai is currently the top supplier of lithium starter batteries to the global power sports market and is leading the conversion from traditional lead-acid batteries to their lighter, more efficient and higher performance lithium starter LFX™ batteries.

Saving an average of 2-3 lbs. for dirt bikes, 6-8 lbs. for street bikes and 10-20 lbs. for touring and cruiser bikes, Shorai's LFX™ batteries are well suited to the varying needs of the multi-line dealers of MAG Europe's distribution network. Shorai makes nearly two dozen battery options designed to fit street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles. Available at a variety of authorized resellers worldwide, Shorai LFX™ batteries can be now purchased at over 3,000 dealers and also online at

About MAG Europe
Since 2003, MAG Europe has been representing and supplying industry leading aftermarket parts and accessories to distributors and dealers across Europe. As part of the Motorsport Aftermarket Group, our family of companies includes some of the world's top brands: Burly, DragonFire, Küryakyn, Mustang, Performance Machine, Progressive Suspension, Roland Sands Design and Vance & Hines. In our ever-continuing efforts to deliver the very best products on the market, we have expanded our range by reaching distribution agreements with manufacturers such as Troy Lee Designs, Translogic and Shorai. For more information, visit

About Motorsport Aftermarket Group, Inc.
Founded in 2000 and headquartered in Irvine, Calif., Motorsport Aftermarket Group (MAG) is a family of leading brands and businesses in the power sports industry. MAG businesses and brands operate worldwide as independently managed business units. MAG businesses and brands work together in product design and development, marketing, advertising, and special events, and receive support from the MAG Group office in the areas of business development, finance, sourcing, information technology, sales, marketing and administration. For more information, visit

About Shorai
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. is the world's principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market's conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai LFX™ batteries, product offerings, upcoming sponsored events or local Shorai dealers, please visit

For media information and product testing requests, please contact or 951-719-1040.

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