SOURCE: ShoreTel


July 13, 2010 08:00 ET

ShoreTel Celebrates Partners at 2010 Champion Conference

New Product Introductions; Business Principal, Sales and Technical Sessions; Vendor Showcase; Annual Awards; and Shelby GT350 Giveaway

SUNNYVALE, CA--(Marketwire - July 13, 2010) -  ShoreTel® (NASDAQ: SHOR), the leading provider of brilliantly simple IP phone systems with fully integrated unified communications (UC), is hosting a record number of participants at its upcoming reseller partner conference on July 20 to July 22, 2010, at the La Costa Resort and Spa in San Diego, Calif.

With the theme of "Beat Complexity," the 2010 ShoreTel Champion Partner Conference will provide business partners with an extensive educational program, live demonstrations of the latest ShoreTel offerings, and new tools. There will also be a grand prize giveaway of a custom Shelby GT350 Mustang.

The event is free for ShoreTel partners, and this year ShoreTel will host a record number of resellers from around the world, plus industry analysts, and a record number of ShoreTel Technology Partners.


  • Breakout Sessions:
    • Multiple educational tracks with compelling content for the variety of business principals, sales and technical individuals attending.
    • Respected third-party speakers, such as Johna Till Johnson from Nemertes Research, Caleb Barlow from IBM, and other consulting firms specializing on business growth and selling into focused markets.
    • A small sampling of topics includes "Developing a Business that Delivers High Customer Satisfaction"; "Designing a Lead Generation Machine"; "Winning with TCO"; and "Building the Business Case for UC."
  • Live Demonstrations:
    • IBM representatives will be on hand to demonstrate the ShoreTel for IBM Foundation solution, now generally available.
    • ShoreTel is introducing an online version of its popular Total Cost of Ownership (TCO) calculator, which will provide partners and potential customers with more detailed information to guide the decision-making process.
  • Video Streaming: For the first time, partners unable to attend the event in person can participate via a live video stream on ShoreTel's partner site.
  • Awards Event on Thursday, July 22: ShoreTel is holding an awards dinner to recognize its Circle of Excellence Award-winning partners -- the top 10 partners with the highest customer satisfaction and revenue for the year -- and announce partner awards in other categories.
  • Grand Prize Giveaway
    • ShoreTel is committed to rewarding its partners, so attendees will have the chance to win a custom Shelby GT350 ($90,000 value). The winner will be announced on Wednesday, July 21.


John W. Combs, president and CEO, ShoreTel
"ShoreTel has an amazing group of reseller partners who all share our enthusiasm for world-class customer satisfaction through superior service and product excellence. We're thrilled to provide them with new tools and information that helps our end customers eliminate complexity and drive business value, and to share our progress on ShoreTel's strategic investments. We believe our growth plan to invest in distribution development, brand awareness, and product development is clearly working and resonating with our channel partners. Our partners are an extension of ShoreTel and a core piece of ShoreTel's success. We look forward to this opportunity for constructive mindshare."

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About ShoreTel, Inc.
ShoreTel, Inc. (NASDAQ: SHOR) is the provider of brilliantly simple Unified Communication (UC) solutions based on its award-winning IP business phone system. We offer organizations of all sizes integrated, voice, video, data, and mobile communications on an open, distributed IP architecture that helps significantly reduce the complexity and costs typically associated with other solutions. The feature-rich ShoreTel UC system offers the lowest total cost of ownership (TCO) and the highest customer satisfaction in the industry, in part because it is easy to deploy, manage, scale and use. Increasingly, companies around the world are finding a competitive edge by replacing business-as-usual with new thinking, and choosing ShoreTel to handle their integrated business communication. ShoreTel is based in Sunnyvale, California, and has regional offices in Austin, Texas, United Kingdom, Sydney, Australia and Munich, Germany. For more information, visit