SOURCE: Shoutlet


August 30, 2012 09:00 ET

Shoutlet Announces Foursquare Integration to Help Marketers Deploy and Manage Powerful Location-Based Programs

Shoutlet Equips Marketers With the Ability to Integrate Venue Activity and Check-In Data as Well as Deploy New Specials in One Easy-to-Use Platform

MADISON, WI--(Marketwire - Aug 30, 2012) - Shoutlet®, the leading cloud-based self-serve social marketing platform, today announced integration and support of foursquare for the Shoutlet 5.0 platform. Beyond tracking check-ins, mayorship, photos, and tips, marketers will have access to multi-level reports for their locations to keep a pulse on venue activity and visitor demographics. As a result, marketers will be able to plan better location-based specials as part of their social campaign strategy.

"As a Shoutlet customer, we're very excited about the recent foursquare integration, as it will allow us to more effectively manage our 500+ foursquare brand and hotel-level venues worldwide," said Tiffany Strobel, Social Media & Community Manager, Fairmont Raffles Hotels International. "It's nice to be able to do all of this from one dashboard, instead of logging-in to multiple sites."

Do-it-yourself marketers will be able to do the following activities for foursquare on the Shoutlet platform:

  • Visualize and monitor your foursquare locations - Look at one venue, a specific group, or all of your venues in near real-time to see check-ins, mayor changes, tips, and photos.

  • Report a new layer of data - Get access to check-in demographics (age/gender) and sharing statistics across a specific set or all venues to help make better decisions for future specials.

  • Schedule and manage specials - Set up specials for a specific set or all venues and manage them inside Shoutlet. In the future, marketers will be able to use Shoutlet's trigger-based campaign publishing tool Social Switchboard™ to set up social metrics, like check-ins, to create additional location-based specials or announcements on Facebook or Twitter.

These features are currently available for beta customers, and will be open to all Shoutlet customers in the near future.

"It's great to see Shoutlet making these features available to their customers in a unified social marketing platform, and we're excited to watch the functionality expand as more features are enabled in the foursquare Merchant API," Eric Friedman, Director of Sales Operations, foursquare.

"We set out to create a meaningful service for do-it-yourself marketers with features that our customers crave and will ultimately help them do their job better," said Shoutlet CEO Jason Weaver. "With the addition of foursquare, we feel confident that marketers will gain a new level of insight into potential customers. In addition, the integration will help them create impactful specials to drive traffic into retail locations."

About Shoutlet

Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit

About foursquare

Foursquare makes the real world easier to use by providing tools that help you keep up with friends, discover what's nearby, save money, and unlock deals. Whether you're setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, foursquare is the perfect companion. For more information, check out

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