SOURCE: Shoutlet


January 26, 2015 08:00 ET

Shoutlet Reports Record Breaking Year

Enterprise-Level Platform Adoption and Product Innovation Propel Leading Social Marketing Platform to Largest Quarter in Company History

MADISON, WI--(Marketwired - Jan 26, 2015) - Shoutlet®, the leading independent cloud-based social marketing platform, today announced record revenue growth and significant enterprise customer adoption of its SaaS software.

With industry analysts Forrester and Gartner both predicting a dramatic shift in enterprise social strategy from engagement and moderation to converting social customer data into meaningful insights, Shoutlet is well positioned to lead this transformation for brands all over the world.

"Helping brands develop and use customer intelligence from data acquired via social channels will dramatically improve the customer experience at every touch point," said Shoutlet CEO Mark Herrington. "Focusing on data acquisition, customer insights, and enterprise integration, we have enriched our platform to help brands build the relationships that actually build business."

Key 2014 platform enhancements that reflect this vision included:

  • Smarter social marketing to gain key customer insights via expanded advocate, detractor, and sentiment measurement; smarter and more efficient content and delivery recommendations; and a more robust campaign, contest, and promotions engine
  • A new Customer Care module to improve customer service on social channels with more timely, personalized responses via improved discovery, task management, and staff efficiency measurement
  • Enhanced network support to broaden global reach via Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Tumblr, Reddit, Flickr, and Sina Weibo
  • Advanced enterprise workflows to enhance collaboration, consistency, and control via roles, permissions, approvals, and automated routing
  • Upgraded reporting & campaign dashboards to measure effectiveness though integrations with IBM DDX, Google Analytics, Adometry, and Kenshoo
  • Expanded business systems integrations to drive social data deeper into the enterprise via connections to Salesforce, Pardot, Sugar CRM, Kenshoo, Silverpop, Blue Hornet, and Exact Target

New clients joining a growing roster of more than 600 brands worldwide include Orbitz, Harry and David, Forever 21, Timex, Raycom Media, GameStop, and Eddie Bauer. The company also renewed numerous key clients including Four Seasons, Best Buy, 3M, Lowe's, Canon, Fox Sports, Martha Stewart Living Omnimedia, and Norwegian Cruise Line.

"We're excited how extremely well this vision has resonated with our clients, and in the months and years ahead, we look forward to driving customer intelligence deep into the enterprise to impact key business drivers across the entire organization," added Herrington.

About Shoutlet
Shoutlet is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships that drive real value. Through data acquisition, customer insights, and enterprise integration, Shoutlet helps more than 600 brands in 70 countries build the relationships that actually build business. Headquartered in Madison, WI, Shoutlet has additional offices in Atlanta and London. Current customers include 3M, Best Buy, Fox Sports, Hot Topic, 24 Hour Fitness, Canon, and Norwegian Cruise Line. For more information, please visit

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