MADISON, WI--(Marketwired - Jan 23, 2014) - Shoutlet, the leading independent cloud-based social marketing platform, today announced that the Minnesota Timberwolves, a National Basketball Association team, has chosen Shoutlet's platform to manage their unique social campaigns and activate fans through broad team updates, promotions, and player-fan engagements.
"Being a professional sports organization, we have three main challenges when it comes to social. First, we have a large audience that continues to scale as basketball grows around the world. Secondly, an active and energetic audience that is tuned in all the time, especially on game nights. Lastly, integrating sponsorship elements that get activated by fans," said Bob Stanke, director of digital media for the Minnesota Timberwolves. "These challenges represent our opportunity. In our evaluation of platforms, only Shoutlet gives us the platform that will scale with our campaigns and help us listen to our fans and analyze how we interact with our awesome community."
The team has already leveraged Shoutlet for two successful campaigns, the first being a hashtag contest to encourage votes across various social networks to nominate player Kevin Love as a starting player for the NBA All-Star game. The Timberwolves are also looking for creative ways to give fans unprecedented access to players themselves. They recently issued a Twitter takeover -- where fans tweeted in questions using the designated hashtag #AskKLove, with fan-favorite Kevin Love answering those questions using the @MNTimberwolves Twitter handle. The Twitter take-over garnered nearly 500 fan tweets and questions in a mere 20 minutes.
"The Minnesota Timberwolves have an extremely large and vast social media community who are active and constantly looking for updates, which can be a challenging task," said Aaron Everson, president and chief strategy officer for Shoutlet. "The ability to interact with fans and give access to players and team information through social media is key for the Timberwolves to rev up their fan base. We're thrilled the team has chosen Shoutlet to help them give their fans what they want, when they want it, and strengthen the avenue for which the team and players interact with their biggest supporters."
Shoutlet makes it easy for brands to make the most of their social presence and bring that activity to proven business impact. The all-in-one platform removes the need for multiple products for community management, social promotions, listening, social ads, app creation, and analytics, providing all the functionality necessary to create and manage a fluid, comprehensive social experience without the time and cost required by other platforms.
"We look forward to working with the Minnesota Timberwolves to harness social to build their online community and develop unique and creative campaigns that represents the team and fans alike," Everson concluded.
Shoutlet is an independent enterprise social relationship platform that works with large companies to prove return on social through an increased focus on integrating social data into business, scaling social across the enterprise, and helping brands build relationships that build business. Its global presence works with large, enterprise-level brands looking to deploy social marketing software to support a wide range of brands, promotions, and social engagements.
The platform enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and analytics for easy integration with recognized web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet's SaaS-based model gives customers the control and flexibility they want and need, as well as an account support team that provides industry-leading resources and counsel to execute successful social campaigns. For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.