SOURCE: Shovio

March 15, 2010 08:30 ET

Shovio Releases Embeddable Media Player, Enabling Access to Its Two-Way Live Internet Broadcasting Service From Anywhere

By Opening Access for Viewers, Shovio Realized a 50% Increase in Viewership, With Average Viewing Time Rising to Over 50 Minutes

NEW YORK, NY--(Marketwire - March 15, 2010) -  Shovio, the technology and innovation leader in interactive Internet video broadcast talk shows, today announced new embeddable Shovio media player, enabling access to its two-way live Internet broadcasting service from anywhere. Shovio's Talk Back TV Network enables anyone to become a show host (Shocaster) and broadcast a live video call-in talk show over the Internet. Shocasters can now embed the Shovio player right into their own websites, blogs and social networks, keeping fans on their own sites. Additionally, Shovio eliminated the requirement that viewers log in to watch Talk Back TV Network shows. Over a 14-day testing period of Shovio's embeddable media player with viewer login requirement eliminated, Shovio realized a 50 percent increase in viewership, with average view time rising to over 50 minutes. Shovio also saw a 30 percent increase in new amateur Shocasters interested in hosting and broadcasting their own shows.

"Shovio is continuing its goal of bringing professional and amateur talent to the new interactive online broadcasting medium, and furthering the democratization of broadcasting," said JJ Astro, CEO of Shovio Inc. "Our new embeddable player allows Shovio shows to be viewed from anywhere on the Internet, and by opening up access to viewers/fans without the registration requirement, it makes Shovio even easier to watch."

Shovio features a line-up of both amateur Shocasters and professionals, including Star & Buc Wild, sports talk show host Sid Rosenberg, The Radio Chick, and Goumba Johnny among others, whose shows enable guests and audience members to call in via live video and participate picture-in-picture (PIP), as part of the show.

About Shovio
Founded in 2009 and based in New York City, Shovio is a digital broadcasting network that created the first proprietary technology to enable live, interactive broadcasting with two-way video and audio interaction between host, interviewee and viewer. Shovio broadcasters can instantaneously integrate separate videos, images and graphics content in PIP format. The platform is supported with robust social networking features that maximize interactivity of the medium and connection with the audience. For details, visit:

Contact Information

  • Contact:
    Mark Hall
    EGOEAST Inc. (for Shovio)
    Email Contact