Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)

October 08, 2013 09:00 ET

Show CAA an Eco-Driving Tip and Win

Video contest offers more than $1,500 in prizes

OTTAWA, ONTARIO--(Marketwired - Oct. 8, 2013) - The Canadian Automobile Association (CAA) today launched an Eco-Driving Video Contest that offers young Canadians two ways to win. Not only are there more than $1,500 in prizes, but contestants will learn how to conserve fuel when driving by following CAA's easy-to-use tips. And saving gas isn't only about making a greener planet - it also saves money at the pumps.

The contest (, running Oct. 8 to Nov. 17, asks young Canadians to upload a brief video via Instagram or Vine that creatively demonstrates one of CAA's five eco-driving tips in action.
Anyone can vote for their favourite video. There will be weekly prizes for voters, and at the end two grand prizes will be awarded - one for the most creative video, and one for the most popular.

"CAA's Eco-Driving Video Contest is a great way to get youth thinking about eco-driving and reviewing their driving habits. Eco-driving can save more than just the environment, it can save you money as well," says Jeff Walker, vice-president of public affairs, CAA National.

In addition to the cost savings associated with eco-driving, Natural Resources Canada research shows that following CAA's five eco-driving techniques can cut your fuel consumption and carbon dioxide emissions by as much as 25 percent.
Just to get the creative juices flowing, here are those five tips, which, whether you're into video making or not, are worth remembering:

  1. Accelerate gently. According to one study referenced by Natural Resources Canada, frequent "jackrabbit" starts and hard braking reduces travel time by only 4 per cent, but increases fuel consumption by 39 per cent.
  2. Maintain a steady speed. As you increase speed, more power is needed to push the car through the air. Using cruise control on the highway helps you maintain a constant speed and will also save gas.
  3. Anticipate traffic. When doing errands by automobile, try to combine all of your stops into one trip. That way most travelling will occur when the engine is warmed up and most efficient.
  4. Coast to decelerate. A lot of energy is used trying to get a vehicle up to cruising speed - energy which is lost when the vehicle is forced to slow down unnecessarily.
  5. Avoid high speeds. Tests have shown that most cars use about 20 per cent less fuel when they are driven at 90 km/h instead of 110 km/h.

Learn more about the contest and eco-driving at

About CAA

CAA is a federation of nine clubs providing nearly six million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.
For further information, please contact:

Contact Information