Electronic Arts

Electronic Arts

January 13, 2006 08:00 ET

Show Us Your Shorts!; EA Challenges Canadian University Students with Nationwide Computer Animation Competition

VANCOUVER, British Columbia--(CCNMatthews - Jan 13, 2006) -

Electronic Arts (NASDAQ:ERTS) today announced 'Reveal 06' -- the company's second annual computer animation competition. Building on the success of last year's contest, EA is inviting graduating Canadian art and 3D animation students to submit their best animated short video for a chance to win a $20,000 grand prize and a matching grant to the grand prize winner's alma mater. The 4-minute shorts will be reviewed by a panel of award-winning EA Art Directors.

'Reveal 06' challenges students to demonstrate their skill and creativity by crafting a short that showcases excellence in digital animation. The judges will select the winners based on technical ability, originality, creativity and artistic merit. In addition to the Grand Prize, EA will award First, Second and Third place winners with $3,000, $1,500 and $500 prizes respectively. The top 25 finalists will be flown to Electronic Arts' Vancouver Studio for the final judging. The finalists will also be invited to an Awards Presentation in Vancouver where the winners will be revealed and prizes awarded.

The EA judging panel is led by Henry LaBounta, Chief Visual Officer at EA Canada. LaBounta has been animating digital effects for over 20 years. At EA, he lent his expertise as art director to the snowboarding game SSX 3 and prior to joining the company he supervised visual effects in the motion picture business. His film credits include "Minority Report", "A.I.", "Mission Impossible 2", "Twister" and "Star Trek VII Generations" among other blockbusters. He is widely recognized as a creative leader in visual effects and in 1996 was awarded a BAFTA (British Academy Award) for his work on "Twister".

Henry LaBounta, Chief Visual Officer at EA commented, "This competition is a phenomenal opportunity for young artists; not only are the prizes extremely attractive, but this type of showdown inspires emerging animators to push their limits, experiment with new ideas and challenge themselves. It can really open doors and turn their academic career into a successful professional career."

Last year, 17 of the finalists were offered full-time employment at EAC upon graduation. Percy Fuentes, Grand Prize winner and Character Animator at EA said, "Being part of last year's competition was a life changing experience. I got to meet up with some of the most talented students from across the country, and to top it off... I am now working at EA, one of the leaders in interactive entertainment. All those all-nighters at school actually paid off. Never in my wildest dreams would I have believed that I'd be where I am today."

'Reveal 06' is the latest element in EA's ongoing education initiative which already features 'Tank Wars' -- a computer science competition, an executive lecture series at top North American Universities, a robust paid internship program across EA's worldwide studios and the EA Interactive Entertainment Program BA and MFA at the University of Southern California.

For 'Reveal 06', EA is accepting entries from Canadian citizens or permanent Canadian residents who are currently enrolled in their graduating year of a recognized Canadian Art Program. Entrants must be graduating between September 1st 2005 and August 31st, 2006. No purchase necessary. All entrants will retain ownership of their intellectual property. Submissions will be accepted through April 7, 2006. Prize winners will be revealed on May 2nd, 2006. For eligibility restrictions and complete rules, go to http://www.reveal.ea.com/rules.html.

With more than 1,600 talented game makers, EAC provides a uniquely stimulating and rewarding work environment geared towards creative expression and career advancement, as well as access to the best experts and newest technology in the industry. As the world's leading developer of the FIFA Soccer, Need for Speed™, NBA LIVE, SSX™ and NHL® franchises, EAC boasts a state-of-the-art, 207,000 sq. ft. custom-designed studio in Burnaby, B.C and a development studio in downtown Vancouver. EA also has a growing development studio in Montreal, Quebec.

For more information about the competition, please visit http://www.reveal.ea.com/.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, Need for Speed and SSX are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NHL, NBA and FIFA are trademarks and/or properties of their respective owners and used with permission. All other trademarks are the property of their respective owners.

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