SOURCE: Transpera



October 06, 2009 13:42 ET

SHOWTIME® Launches Free iPhone App With Transpera

Mobile Audiences Gain Access to Select Full Episodes and Video Clips on the Go; Mobile Video Ad Capabilities Open New Opportunities for the Network and Marketers

NEW YORK, NY--(Marketwire - October 6, 2009) - Showtime Networks announced today the launch of its free iPhone application, available to consumers directly through the Apple app store. The mobile application is powered by Transpera, the largest mobile video delivery and ad network in North America, and offers the ability to sample select full episodes and video clips from critically-acclaimed SHOWTIME original series, along with the opportunity for targeted, dynamic mobile advertising.

Select sampling episodes of SHOWTIME original series, including the new season premiere episodes of "Dexter™" and "Californication," along with the Emmy® award winning "United States of Tara," "Weeds," "Nurse Jackie," "The Tudors," "Tracey Ullman's State of the Union," and "Penn & Teller: BULLSHIT!," are among the vast selection of video content available through the new app. Video will be added regularly with select sneak peek clips of next week's episodes, behind-the-scenes features, and interviews with cast members and guest stars, as well as video content created specifically for digital platforms. iPhone users will also find related programming schedules for all channels from Showtime Networks, as well as games, podcasts and soundtracks related to SHOWTIME shows, all which can be enjoyed on iPhone and iPod Touch devices. Fans who are not yet SHOWTIME subscribers can use the click-to-call feature on the iPhone to take advantage of the limited time offer to order SHOWTIME for $7.99/mo or less.

"Presence on the iPhone allows us to offer fans even more convenient opportunities to enjoy a sampling of the award winning original programming that SHOWTIME provides its subscribers," said Robert Hayes, Senior Vice President and General Manager of Showtime Digital Media. "It's an application tailor-made for fans of our shows."

For marketers, the new mobile channel indeed presents another opportunity to sample a lucrative audience. Among the mobile ad avails introduced by Transpera's ad platform, are targeted 5-15 second Peek™ pre-roll video coupled with display advertising, that are uniquely suited for the mobile user. Display placements click through to branded mobile pages, while pre-roll video units are stitched seamlessly to the front of user-selected content.

"We're proud of our continued relationship with Showtime Networks and are dedicated to delivering unparalleled video experiences to the mobile phone," said Frank Barbieri, CEO and founder of Transpera. "On the advertising front we're seeing double digit lift across every measure for brands that advertise with us, meaning great and relevant value for Showtime, advertisers and consumers who get to enjoy the content. Mobile video is an effective and efficient way to reach and engage audiences."

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