SOURCE: ShowUhow, Inc.

ShowUhow, Inc.

February 28, 2011 12:40 ET

ShowUhow, Inc. Previews QR Code Reader on iPhone App at DEMO Spring 2011 Conference

Enhanced iPhone App Allows Shoppers to Instantly Access Dynamic Product Guides to Accelerate Purchases

PALM DESERT, CA and SAN DIEGO, CA--(Marketwire - February 28, 2011) - ShowUhow, Inc., developer and provider of the 360° Product Experience Solution that offers manufacturers and retailers a series of on-demand, video-based Product Guides, distributed via Smartphone, web, and social media for every stage of the customer lifestyle including Pre-Sale Education, Installation, and Feedback, previewed their new QR Code Reader for their iPhone app at the DEMO Spring 2011 conference in Palm Desert today. 

Consumers using an iPhone can now scan the image of the QR Code on a product package at the Point of Sale to instantly access ShowUhow's 360° Product Experience Solution and dynamic Product Guides. The Product Guides provide consumers with instant support on their most common questions about the product features and the set-up process so they are more prepared when they get the product home. 

Vintage Tub & Bath,, an Internet Top 500 Retailer, specializing in vintage home fixtures such as clawfoot tubs, farmhouse sinks and ranges, will be one of the first manufacturers to launch ShowUhow's new QR Code into their pre-sale education process. According to Jason Puso, CEO of Vintage Tub & Bath, Inc., "Vintage Tub is looking forward to implementing this latest feature in the ShowUhow Product Experience Solution. With the QR Code reader as part of the mobile solution, we can now instantly educate consumers about our Randolph Morris line of quality bathroom products as well as post sale support for set-up and installation assistance."

The ShowUhow platform has enabled manufacturers and retailers to increase sales conversions -- both at the point-of-sale and by improving the customer experience and support offering. Also, by clarifying features during the pre-sale process, manufacturers and retailers have consistently reduced "no fault found" returns and support costs while improving the overall product experience.

"Adding a QR Code reader to the ShowUhow mobile application is a natural evolution of our product design," said Kim Folsom, CEO of ShowUhow, Inc. "This will help shoppers access our manufacturers' product support instantly and allows manufacturers to take advantage of the latest innovations in QR Codes. It's yet another way we can help differentiate our clients' products at the point of sale."

About ShowUhow, Inc.:
Headquartered in San Diego, ShowUhow, Inc. is the developer and provider of the 360° Product Experience Solution that offers manufacturers and retailers a series of video-based Product Guides for every stage of the customer lifecycle: Pre-Sale, Installation, Feedback and Repeat Business through brand loyalty.

By adding ShowUhow services to the pre-sale and installation stages, manufacturers and retailers have consistently seen faster installs, reductions in costly support calls, increased consumer product satisfaction. ShowUhow offers on demand and engaging Product Guides and comprehensive self-support tools that provide effective pre-sales education and set-up expectations, as well as step-by-step tutorials that improve the consumers "out of box" and total product experience.

The ShowUhow network has proven to hold a customer's attention more effectively than a traditional retail web site -- garnering an 8x greater average time on site than the average retail web site -- offering opportunities for timely product feedback and long term brand loyalty development. The ShowUhow service is so effective -- the company guarantees a 25% reduction in product returns within the first 6 months on any product offering the ShowUhow 360° Product Experience Solution. 

The Company has solutions deployed within consumer electronics, home improvement and juvenile products at nine of the top 11 retailers, including Bestbuy, Costco, Wal-Mart and ToysRUS. For more information, visit

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

About is an Internet Top 500 Retailer, specializing in vintage home fixtures such as clawfoot tubs, farmhouse sinks and ranges. Since 1999, they have been helping do-it-yourself consumers remodel their home with the best products, pricing and exceptional customer care. is based in Mountain Top, PA. Like us on Facebook:

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