SOURCE: House Advantage

House Advantage

December 12, 2014 11:23 ET

SIC Innovation Announces Partnership With Gimbal, Inc. for Geo and Micro Location Technologies to Be Distributed by House Advantage

SAN DIEGO, CA--(Marketwired - Dec 12, 2014) - SIC Innovations, an emerging solutions provider of mobile and other loyalty technologies for the gaming industry, today announced a preferred partnership agreement with Gimbal Inc. for SIC's Casino On the Go (COG) interactive player mobile application.

Gimbal is the leader in location and proximity-based mobile engagement, with the world's largest deployment of dedicated Bluetooth Smart beacons. Using a combination of geofencing, secure proximity beacons, location-based messaging, analytics and consumer privacy controls, Gimbal enables brands to engage consumers with relevant, timely, and personalized communications sent to their mobile devices. Further, the platform offers unmatched flexibility with creating both polygonal and radial geofences without limits on the number.

"This partnership allows us to deliver best in class mobile location and beacon experience for casino operators that leverage our white labeled mobile app," said Rich LeBaron Managing Director of SIC Innovations, LLC. "Gimbal technology integrated into COG will provide tremendous value for both casino operators and their patrons. We are especially excited for the actual users of the App as they will discover completely unique benefits that have never before been available in the gaming industry." 

"We are proud to designate SIC Innovations as a preferred partner of Gimbal and are excited about the work they've done to make the COG app available for the casino industry," said Kevin Hunter, COO, Gimbal, Inc. "SIC's Casino on the Go mobile application showcases Gimbal's industry-leading product attributes and demonstrates the capabilities of Gimbal to personally engage consumers."

"With this partnership House Advantage has the ability to present COG as a turnkey solution for location aware customer engagement, combining the most engaging mobile loyalty content in the industry with the most powerful integrated geo-location and micro-location technologies available," said Jon Wolfe, President and CEO of House Advantage. "It's a perfect convergence of best in class technologies and solutions for mobile customer engagement and loyalty, across the largest possible footprint of mobile devices."

COG drives loyalty and frequent usage through interactive content, behavior-driven triggered awards and offers the latest tools for mobile user engagement. COG builds on existing casino loyalty programs by reinforcing and extending how a casino communicates to its customers, supporting new channels for the distribution of casino offers and creating a new extension for the company brand. The entire toolset is available on the popular iOS and Android mobile platforms. House Advantage, LLC is the distributor of COG.

About SIC Innovations, LLC
SIC Innovations is a company with a focus on delivering innovative solutions that resolve core business issues facing the gaming industry. With leadership that has proven to deliver innovative and award winning solutions, SIC Innovations will continue to bring additional key technologies and products to the gaming industry that deliver meaningful results.

About Gimbal Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world's largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit for more information.

About House Advantage, LLC
House Advantage celebrates its 10-year anniversary as a provider of loyalty marketing solutions to leading gaming operators in the United States and Asia. With a deep and proven operational track record, House Advantage is engaged by some of the largest entertainment companies in the world to provide technology-powered marketing solutions, guidance and implementation services for operators deploying new loyalty programs. For further information, visit the company's website at

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