SOURCE: Sidhe Communications

March 21, 2008 13:00 ET

Sidhe Communications Teaches Organic Search Marketing Class Raleigh School of Communication Arts, May 17th

ASHEVILLE, NC--(Marketwire - March 21, 2008) - The partners of Sidhe Communications LLC will present the first in a series of organic search marketing classes beginning on May 17th, 2008 at the Raleigh School of Communication Arts Digital Circus from 8:30 a.m. - 12:30 p.m. Seating is limited to 20-25 participants, so reservations must be made in advance. Cost is $200. Visit Sidhe Communications and click the link to download a registration form. Payment can be made by check or Paypal. A command of standard written English and good writing skills are required.

The world of organic search marketing is not yet clearly defined by the tech community. The partners of Sidhe Communications are professional writers, with backgrounds in public relations, marketing, and teaching which makes them unique. Sidhe Communications is dedicated to bringing fresh ideas and new perspectives to the organic search marketing profession. "This hands-on class will benefit the website owner, the dot com developer, individual bloggers, content writers, and Internet entrepreneurs who want to learn the basic principles of effective organic search marketing," said co-owner Elizabeth Kirwin.

Sidhe Communications is a pioneer in the development of organic search marketing campaigns. They began researching, developing and testing their methods in 2003. Today, their client websites are reliant upon keyword written materials for their success on organic search.

Co-founder Elizabeth Kirwin is a part-time Literature and Language professor at University of North Carolina Asheville, and has taught college writing for 10 years. Co-founder Sarah Benoit is a professional writer and search engine marketing specialist. Ms. Benoit teaches small business classes on Internet research, website marketing, and keyword writing.

Elizabeth Kirwin will provide an overview of best practices for writing for the web, and discuss the basics of keyword writing strategies that optimize content for organic search. Sarah Benoit will review the importance of keywords studies, offer an overview of keyword research, and step participants through a keyword research exercise. The course is designed to be interactive. Participants will be asked to bring a list of 10-15 keywords with them, and a website writing task to be completed.

Sidhe Communications unique website promotion methods help small to medium sized companies compete by attaining high search rank using the long tail of keywords. To register or learn more, visit

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