SOURCE: Firstlogic

October 03, 2005 09:01 ET

Siebel Systems and Firstlogic Sign OEM Agreement, Announce Product Availability

Siebel Data Quality Solution With Firstlogic IQ8 Technology Available Early 2006

LA CROSSE, WI -- (MARKET WIRE) -- October 3, 2005 -- Firstlogic, Inc., a leading global provider of enterprise data quality solutions and services, and Siebel Systems, Inc. (NASDAQ: SEBL), a leading provider of customer-centric solutions, today announced that Siebel Data Quality with embedded IQ8 technology from Firstlogic will be available worldwide in early 2006 on the Siebel 7.8 platform. The integration of Firstlogic's IQ8 products into Siebel's market-leading CRM solutions helps to ensure the availability of high-quality customer data to support enterprise business processes.

"This agreement builds on a six-year relationship between Firstlogic and Siebel," said Laurent Pacalin, Vice President and General Manager of Product Marketing at Siebel Systems. "Firstlogic and Siebel Systems share more than 100 mutual customers with more than 100,000 users, including Saab Cars USA, Toshiba America Information Systems, Inc., Wright Express, Princess Cruise Lines, Erickson Retirement Communities and GreenPoint Mortgage. Providing prebuilt seamless integration with Firstlogic IQ8 will make it possible for many more customers to realize the benefits of running their businesses with accurate and consistent customer data."

Siebel Systems internally employs Siebel Data Quality and Firstlogic solutions together to enhance the effectiveness of its marketing campaigns. "The results speak for themselves," says Pacalin. "Driving our campaigns using cleansed customer data, the average response rate doubled, the number of duplicate contacts was reduced by 63 percent, and the cost per opportunity was cut in half."

"Companies that have made significant investments in CRM solutions leverage data quality capabilities to significantly enhance the ROI of their CRM implementation," said Aaron Zornes, Chief Research Officer, The CDI Institute. "Because data management constantly adapts to respond to business changes, providers are embedding data quality solutions to help customers maintain high quality of data and prevent bad data from entering their systems."

Combined Offering Has Proven Customer Success

"By integrating Firstlogic software into our enterprise-wide Siebel solution, we provide real-time data cleansing for all of our users," said Johan Grundin, Saab Cars USA CRM project manager. "Tying Firstlogic's data-quality technologies into our Siebel environment helps us achieve our goal in creating a 360-degree view of our customers. These unique snapshots of each customer help us to find powerful insights that help us in providing high-quality service, marketing and sales to our very loyal customers."

"This is the next logical step in the Firstlogic-Siebel relationship. Integrating the Web Services technology of IQ8 into the Siebel applications gives organizations a giant step toward an overall enterprise data-quality strategy," added Eric Lieberman, President, Firstlogic. "Firstlogic is proud to provide the deepest data-quality capabilities for Siebel's extensive worldwide customer community."

About Siebel Systems

Siebel Systems is a leading provider of customer-facing solutions that deliver demonstrable business results and long-term competitive advantage. Siebel's multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels. Siebel solutions draw upon the company's best-in-class capabilities in customer relationship management (CRM), business intelligence, and customer data integration and can be deployed as licensed software or as a hosted service. Siebel solutions are tailored to the unique needs of 23 industries and incorporate industry-specific business processes, best practices, and business insight. They are the product of more than $2 billion in R&D investments and reflect over 11 years of experience with more than 4,000 organizations. Together with its extensive global network of alliance partners, Siebel provides the people, process, and technology expertise critical in driving business value from the deployment of customer-facing solutions. Over 3.4 million users worldwide in organizations of all sizes depend on Siebel solutions to deliver dramatic improvements in how they identify, acquire, retain, and serve customers. For more information, visit

About Firstlogic

Firstlogic is the recognized market leader for enterprise-wide information quality and print and mail solutions. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Global 2000 companies across a broad spectrum of industries. For more information, visit the company's Web site at

Firstlogic, Inc., 100 Harborview Plaza, La Crosse, Wis., 54601. Phone: 608-782-5000, Fax: 608-788-1188.

For more information on Siebel Systems solutions and services, please visit our Web site: CRM --; OnDemand Solutions --; Industry CRM --; Call Center and Service --; Sales Force Automation --; Marketing Automation --; Business Intelligence --; Integration Solutions --; CRM Services --

Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at Siebel Systems assumes no obligation to update the information in this press release.

Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

IQ8 is a trademark and Firstlogic is a registered trademarks of Firstlogic Inc. Siebel Systems, Siebel eBusinss applications are trademarks or registered trademarks of Siebel Systems in the United States and in jurisdictions throughout the world. Other brand, company and/or product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.

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