SOURCE: Sierra Atlantic

Sierra Atlantic

October 05, 2009 08:00 ET

Sierra Atlantic Helps Welch's Leverage Oracle's E-Business Suite Process Manufacturing Solution for Lot Genealogy

Program Enables Fast and Safe Recall by Tracking Product Ingredients Throughout Production and Distribution

FREMONT, CA--(Marketwire - October 5, 2009) - Sierra Atlantic Inc. today announced that Welch Foods Inc., A Cooperative, the world's leading producer of grape juice, grape jelly, and other fruit-based products made from Concord and Niagara grapes, has completed a six-week project leveraging Oracle's Process Manufacturing (OPM) solution for lot genealogy. Additionally Welch's has signed a two-year contract for ongoing support (both onsite and offshore) for Oracle-based process manufacturing, human resources and finance solutions.

"Welch's IT group has an OPM team but we needed a deeper level of expertise to solve a difficult problem involving lot genealogy," said Ray Gosselin, CIO, Welch's. "We made an organizational shift five years ago to Oracle's solutions and needed to work with a team that understands Oracle software from the inside out; Sierra Atlantic was the only choice because of their history partnering with Oracle to develop the very software we are using. Working with the onsite and offshore team from Sierra has been a seamless process and incredibly helpful to better understanding our business."

Welch's came to Sierra Atlantic because it initially took as long as 24 hours to run the data intensive lot tracking report; turnaround that is too long for the level of quality assurance and trace recall capability the company required. With Sierra Atlantic's help Welch's can now understand the entire history of a lot in less than two hours. Lot genealogy allows Welch's to track a specific raw material lot number and, in the event of a recall or quality issue, leverage the technology to protect their customers and ultimately its brand equity.

"Our background working as a co-development partner with Oracle has given us an insight into their e-business software that is unmatched in the outsourcing industry," said G.K. Murthy, senior vice president, enterprise solutions, Sierra Atlantic. "The opportunity to work with Welch's first on just the lot genealogy project and grow that relationship into a longer contract is typical of the way we've been able to grow our business in spite of a tough economy. Our willingness to take on shorter term projects gives our customers the flexibility in terms of budget and scope, but when that work turns into longer term contracts we know we are doing something right."

Sierra Atlantic's history in the process manufacturing began when Oracle acquired GEMMS (Global Enterprise Manufacturing Management System) from Datalogix in 1997 and renamed it Oracle Process Manufacturing (OPM). Sierra Atlantic was retained by Oracle for further development and integration of the product into what is now the Oracle E-Business Suite.

About Sierra Atlantic

Sierra Atlantic is the leader in offshoring enterprise applications and outsourced product development. With expertise derived from deep R&D relationships with enterprise software leaders such as Oracle and Microsoft, we provide full lifecycle product development and IT services including implementation, integration, development, testing, and support. Sierra Atlantic is amongst the largest IT services companies, offering services in the "New Oracle Economy," Outsourced Product Development, and Microsoft competencies, with global delivery from both India and China. Over 200 active customers currently address their business needs leveraging our NShore™ methodology and best-in-class Global delivery capabilities. A recognized leader in quality, Sierra Atlantic has been the recipient of many distinguished awards including Oracle Partner of the Year (3 years consecutively), Microsoft Gold Certified and NXT Delivery Partner, IDC DQ Top 20, and Great Places to Work. Sierra Atlantic is headquartered in Fremont, California and maintains operations in 16 countries across North America, Europe, and Asia Pacific. For more information, please visit

About Welch's

Headquartered in Concord, Massachusetts, Welch's is the processing and marketing subsidiary of the National Grape Cooperative Association whose Concord and Niagara grapes are harvested from vineyards across America and in select locations in Canada. Since the inception of its "unfermented grape wine" in 1869, Welch's now markets grape juice, grape jelly, and other fruit-based products. Welch's 100% Grape Juice made from Concord grapes helps promote a healthy heart and arteries, maintain a healthy immune system, and support a healthy mind. Welch's is committed to research and development which will meet the growing demand for products that address consumers' health and wellness needs. Welch's products are sold throughout the United States and in 50 countries around the globe. For more information, visit

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