SOURCE: Everbridge

Everbridge

October 13, 2009 11:00 ET

SIFMA Implements Everbridge Emergency Notification System to Support Business Continuity

Association That Brings Together Shared Interests of 600+ Securities Firms, Banks and Asset Managers Counts on Everbridge for Rapid and Reliable Communications

LOS ANGELES, CA and NEW YORK, NY--(Marketwire - October 13, 2009) - Everbridge, the world's recognized leader in incident notification systems, today announced that the Securities Industry and Financial Markets Association (SIFMA), a non-profit industry association that represents the shared interests of participants in the global financial markets, has implemented the Everbridge Aware™ emergency notification system to support business continuity and resiliency initiatives.

In addition to selecting Everbridge Aware to satisfy the organization's comprehensive emergency notification needs, SIFMA has named Everbridge an official Affinity Partner.

"After evaluating a number of notification systems, we selected Everbridge based on the system's exceptional infrastructure, ease of use, flexibility across departments, and innovation of the service," said Howard Sprow, Vice President, Business Continuity for SIFMA. "We are also pleased to include the Everbridge emergency notification system in our Affinity Program as a benefit our members. This application helps them ensure the continuity of communications during adverse conditions and business interruptions."

Everbridge Aware enables one person to communicate critical information to tens, hundreds or thousands of individuals, anywhere, anytime and on any device. Cycling through each and every communication device -- including mobile phones, landlines, BlackBerry smartphones/wireless PDAs, email, SMS, and instant messaging -- the Everbridge system uses the contact path priority/order as specified by individual preference and stops sending messages after a recipient confirms message receipt.

"We recognize the vital importance of business continuity, resilience and availability in the financial services sector and are pleased to support SIFMA's business continuity program," said Cinta Putra, Chief Executive Officer for Everbridge. "As a SIFMA Affinity Partner, we will continue to deliver value to financial services organizations by helping minimize the duration and impact of business interruptions and enabling the business continuity communications required to satisfy compliance, audit and regulatory obligations."

About SIFMA

The Securities Industry and Financial Markets Association brings together the shared interests of more than 600 securities firms, banks and asset managers. SIFMA's mission is to promote policies and practices that work to expand and perfect markets, foster the development of new products and services and create efficiencies for member firms, while preserving and enhancing the public's trust and confidence in the markets and the industry. SIFMA works to represent its members' interests locally and globally. It has offices in New York, Washington D.C., and London and its associated firm, the Asia Securities Industry and Financial Markets Association, is based in Hong Kong.

About Everbridge

Everbridge, the world's recognized leader in incident notification systems, merges technology with industry expertise to help millions of people communicate in a crisis, manage operational incidents and connect on a daily basis. The company's notification platform and incident lifecycle communications model makes communicating to many as simple and effective as communicating to one. Organizations in more than 100 countries -- including Salesforce.com, AirTran Airways, the American Red Cross, and Virginia Tech -- rely on Everbridge for their emergency notification and day-to-day communication needs. For more information about Everbridge, visit www.everbridge.com

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